Best SEO copywriting services

Affordable SEO copywriting services to grow your business

Are you struggling to keep your business afloat? Are you spending more than you are getting in return? SEO copywriting services could be your answer. For a new SEO business, looking for cheap copywriting services is highly advised. Do not go overboard and put all your dimes on a copywriter.

Expensive is good, but only if you can afford. Cheap can be expensive, so go for the average cost. Go with the standards of your website. If your business is a start-up, buy a beginner’s service. For well-established enterprises, choose the best copywriting services.

What determines the affordability of SEO copywriting services?

Your target audience governs your budget. Local or international? If your target is the local audience, the budget depends on the number of people you intend to reach. For international marketing, you must put in good budgeting to reach as many people as possible.

Either way, whether local or international, the actual cost is dependent on your company standards. A small business will budget small while a big business will budget big.

It also depends on your expectations. What future goals do you want to achieve? You can be a small business but aims to grow your company in a short duration. If so, you must budget big.

Where to get affordable SEO copywriting services?

Copywriting services are offered online. All you need to do is search for the services you need. Other companies advertise their services on social media. Scriptmillers.com is a good example of sites that offer quality and affordable SEO copy writing services.

SEO Copywriting services

Copywriting services depend on the type of content written. The type of content is grouped with the intended source. These sources include:

  • Landing pages
  • AdSense content both online and offline.
  • Blog posts
  • Letters aimed for sales
  • Direct mails
  • Brochures
  • Press release

What are SEO copywriting services?

SEO copywriting services refer to writing copy content that is search engine optimized. For content to be termed as search engine optimized, it must adhere to SEO characteristics. For example,

  • The content should be Persuasive and answers most searches related to that topic
  • Content that is crawl accessible for search engines to reach and index
  • The content should be keyword optimized depending on the client’s instructions
  • Good SEO should be Worthy of citations, internet addresses, and links
  • Must include URLs, a catchy title, and thorough descriptions

Companies and individuals offering search engine copywriting services must possess the above characteristics too. Their adverts of the skill should portray some if not all of SEO content characteristics.

Who is an SEO copywriter?

An SEO copywriter is a writer (human or machine) that provides search engine optimized content. The content aims to sell or promote goods and services. The copywriter writes as per their readers’ needs, thus appealing for action-taking.

In short, the copywriter writes content that adheres to search engine requirements and those of the readers.

How to appeal to human beings for SEO copywriting?

How to use your SEO copy-written content to engage people? Below are points to help you appeal to  many humans for your SEO copywriting.

  • Use a persuasive title that makes them read the intro, and want to click your page
  • Start with an engaging intro that makes them want to read
  • Constantly update content on your website
  • The body must always be informative
  • Employ words that trigger a desire for action

The importance of SEO copywriting services

In short, why do you need SEO copywriting services?

Copywriting is more or less the usual content created on copies. SEO copywriting is writing search engine-friendly content. The primary goal of content is to inform, but SEO content aims to promote or sell. Below are the benefits of seeking SEO copywriting services.

  • Makes your site double wedged compatible with search engines and with readers wants
  • Helps bring out correct keyword placing
  • Allows a correct number of keywords used

Writing SEO content is different from SEO copywriting, so is their importance.

Why use SEO copywriting?

  • To help solve your client’s problems

Every reader goes online looking for content. The basic need is information, so your content should not be a fluff of words. Let readers learn something out of it.

  • As an action provoking tool

Besides your content being a source of information, it should drive readers to take action. If the info is about a product, your content should persuade readers to buy, or at least test it.

The process of SEO copywriting

As mentioned earlier, SEO copywriting is creating content for keyword search optimization. Follow these steps to write your SEO content.

  1. Write the objective statement

What do you aim to achieve?  Your desired objective should be one or at most two. Your objective statement should read as;

“This blog aims to make you aware of how to get affordable SEO copywriting services”.

  1. Write your main message

An objective statement gives basic information on what to expect in the body. However, having the main message in mind helps the writer to stay focused. The main message seeks to answer one question like why, what, or how?

  1. Know your audience

Knowing your target audience is very important in delivering content that they like. It also helps you write content that satisfies their needs.

  1. Structure your content

What structure is your content going to follow? Is it the basic title, introduction, body, and conclusion? The keyword, mega introduction, mega title, introduction, body, and conclusion? Or is it a free format?

  1. Make a list of keyword

Depending on your purpose, make a list of applicable keywords to that purpose. For example on the statement above, possible keywords are;

  • SEO copywriting
  • SEO copywriting services
  • SEO copywriter

The importance of creating a keyword list is to direct your inner message. The message the body of the blog or article will carry.

  1. Identify your search intent

There are four main search intentions.

  • Commercial intent

Most of such content is the buyer’s guide for products or services. The content helps the reader make a more informed decision when buying goods and services.

  • Navigational intent

Is the content aimed to get people to see your website when they enter specific keywords?

  • Transactional intent

Do you intend your readers to buy whatever you’re advertising in your blog?

  • Informative intent whose purpose is to keep readers informed.
  1. Make a compelling landing page

A landing page is an introduction to your content. Landing page words are those that readers view before clicking on your site to read the full text. This is why the landing page should be compelling. It should make good first impressions so that readers are enticed to read on.

  1. Write the main message in depth

The main message is found in the body. It conveys the bigger picture of the topic. It also elaborates and brings to life the purpose of writing SEO copywriting.

  1. Conclude your content

The conclusion is the final statement. Some conclusions are introduced by; in conclusion, or summary. Others by introductory such as final remarks, final word, and last comments. You can also conclude your SEO without alerting the reader that it is the conclusion.

Stating it’s the conclusion is not as important as the kickers that come with it. Your conclusion should convince readers to take action.

  • If your content is transaction intended, drop a shopping link at the end
  • If it’s informative intended, summarize the main points by writing them
  • For commercial intended, point out the main takers to your guide
  • The conclusion to navigational intended content is done with links leading readers to your webpage
  1. Revise and edit the content

Check for structure adherence, and if all client’s instructions are met. Test SEO guidelines too like search engine ranking.

  1. Get your client to approve

Submit your work to your client for approval, or corrections in any.

Elements of SEO copywriting

Writing informative and appealing content cuts out with the audience only. For high Google rankings, the content requires more aspects like elements of copywriting. They include;

  1. Loading speed

The standard load duration is 2 seconds. The lower the load time the better. Ever witnessed a page that takes a lot of time to load? What did you do next? Left the page and went to others whose loading time is milliseconds. The introduction can be inviting, but with more load time the interest disappears.

Use sites like Pingdom to determine your site’s load time. Read guides in MOZ and other sites to increase your website’s loading speed.

  1. Catchy heading

An SEO copywriter may spend hours even days crafting the most engaging content for his readers. Without a good heading, those readers may not get to the introduction let alone the body.

The heading is what readers see first. Make it 10 times as enticing as the body. Make readers want to click your page.

How to write a title that sells?

Besides including a keyword in your content, the heading should be appealing. The following are characteristics of a good title;

  • Use 6-8 words in your heading
  • Use questioning words such as how, why, what, and where
  • Use other selling words like revealed, exposed, top, and best
  • Use numeric in your SEO title like top 10 factors. 300 reasons to

If you’re having difficulties crafting a title, use a title generator like the SEO blog title generator. Input the keyword, then click generate for results. The process is automatic and online-based.

Already have a heading? Use a headline analyzer to analyze the efficiency of your headline with the content written.

  1. Keyword frequency

Get SEO copywriting services

Using the main keyword frequently keeps the readers at bay with the purpose of the article. Imagine an article on the best SEO copywriting services, but keywords used once. With time, readers forget what the article is all about. They lose track of the intended purpose.

Use live keyword analyzers to analyze the keyword ratio in your content. The analyzer helps you gauge if all keywords are used at the expected frequency.

  1. Links

Make it easier for readers to get more info whenever possible. Keep linking and citing your sources.

  1. Fresh content

Keep your readers engaged with fresh content. Sites that frequently update content rank higher because they get more clicks.

Where to get quality SEO copywriting services?

Getting quality SEO copywriting services is not easy. However, some platforms make the process favorable. These platforms include:

  1. Websites

Check online for websites offering copywriting services. All you need to do is type SEO copywriting services, and you will get 10s of choices. The top 5 sites on the list are the best as they rank high in search.

  1. Blogs

Companies giving copywriting services write blogs to advertise their services. Depending on the content of the blog, gauge if their advertising is worth a dime. If their advert is persuasive enough, probably, their copy-written content is too.

  1. Social media

Most social media platforms have become a marketing tool for many professionals. Look into writing groups both local and international for persons offering SEO copywriting services. Check for quality grammar before anything else. If grammar is good, check on the flow, and their ability to market their skills.

How to structure SEO content for your business?

Before we exercise elements of SEO copywriting, we first understand your needs as our client. We also read your previous postings to see what your readers like.

Other main structural features include;

  1. Understand the sale point of your business
  2. Read and understand your instructions like keywords usage
  3. Follow the process of writing SEO copywriting
  4. Employ SEO elements

In summary

Quality comes first, then affordability. To get quality, you must know what to look for. A deeper understanding of what SEO copywriting services is required. What to expect and gain after acquiring the services is crucial too. With the knowledge of the process and elements of SEO copywriting, you get quality and affordable services. Our Company has all this know-how which makes us your best go-to for all your SEO copywriting needs.

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How to write a press release

How to Write an Event Press Release

An event press release is essential since it informs the media, target audience, and potential clients about your company’s upcoming event. It reveals critical details such as the event theme, the venue, key speakers, among other information. A press release also highlights the benefits of attending your event.

Writing a press release for an event can be challenging, but it’s very effective if curated well. A press release communicates the right message to your attendees and offers more press coverage. It’s more cost-effective than other marketing strategies, especially for small and medium businesses. 

In this article, you will learn how to write an event press release without much struggle. 

Key elements of writing an effective event press release

Determine your target audience

Knowing your target audience is crucial since it helps you develop a press release that resonates with them. To achieve this, you need to create a profile depending on your audience demographics -including gender, age, and income range. For instance, if you target a particular age like the youths, you can easily convince them to attend the event by naming one activity that the youths love.

You can also determine your audience based on their psychographics. These include customers’ interests, habits, and values. Some of the questions you need to ask yourself are: what are the customers’ hobbies? What do they like to watch or read? What do they value most? Do they have specific habits?

Format your event press release properly

Press release formatting is one of the integral parts of writing an effective press release. For easy readability, divide it into several segments. A good event press release should include the following elements:

  • Headline

The headline is the press release’s title and appears at the top centre of your press release. You need to come up with a solid and catchy headline to grab your readers’ attention. It should give your audiences a compelling reason for attending the event. Make it short, precise, well-honed, captivating, and straight to the point with target keywords if you are planning for an SEO-optimized headline. 

Many people use keywords to search for specific topics. Insert your main keyword in the first three words of your headline. Provide essential information such as the event theme, location, and event’s name. You don’t have to give so many upfront details.

 If you want to write an online event press release, keep in mind that Google will index 60 characters and 120 characters for Yahoo. This length increases your chances of being ranked high by search engines. It will also allow you and other people to share your press release on social media sites without cutting off the headline. 

Ensure you use title case formatting in your headline. This involves capitalizing the first letter of each word. It’s good to note that some distribution sites do not allow the capitalization of the whole word. 

  • Dateline and lead Paragraph

This is a very crucial section when writing a press release for an event. The text needs to be captivating and straightforward, highlighting all relevant and critical information about the event. It should be at least 20 to 30 words. 

State the date of the event and the location where the event will take place. The lead paragraph tries to answer the five W’s questions about your event: “who, what, when, how, why, and where.” Answering these questions allows you to give full details that someone needs to know before deciding whether to attend the event or not. 

Avoid using jargon or industry-specific phrases, which your target audience might find hard to understand. Don’t allow people to think so much about what you are saying since they may be disinterested in reading more. 

It should follow this format: City of the event, State, Month, Day, and Year in which the event will occur. 

  • Body

The body is the most significant part of your press release. It should have two to three paragraphs, providing significance and appealing information about the event. Ensure you keep it precise, concise, and easy to read. 

Here you elaborate more about the event’s details, as you stated in the first paragraph. The body should talk about your target audience, key speakers or guests, and the benefits and values of attending the event. Make sure you mention exciting things and facts about the event or venue.

 For instance, if the venue is historical or the date of the venue coincides with the company’s special anniversary, you need to mention it. If you have been hosting this kind of event every year, state the years. For example, say you have been hosting this event for 15 years now. Ensure you add any relevant details that will give weight to your press release. 

Optimize your press release’s body to make it more attractive and exciting. You can also include visuals such as photos and videos that you would want to share with your readers or audiences. Pictures convey a solid message to your audiences even without reading. 

  • Summary

Write a good summary, capturing all the key points of your press release. The summary should have one to four sentences and need to appear in the last section after finalizing the body of your press release. 

  • The boilerplate statements

The boilerplate statement is essential when writing your event press release, and you need to optimize it heavily. Here you give more details about your company, such as the services you offer, who you are, your vision and mission. 

You can also include the company’s brief history and social responsibility, core principles, key executives’ names of your company, and the company’s past events. 

In other words, this is the professional business card of your company that you have to reveal to the media outlets and the general public. Ensure you optimize it as much as possible.

  • Contact information

This section comprises the company’s name, address (optional), telephone number, email address, website address, and one key person’s name and phone number to contact for more information about the release. 

  • Call of action

Include a Call of Action at the end of your press release, directing your readers to take a specific action after reading your event press release. For instance, you can let them know where they can buy the tickets, sign up, or visit the website. Provide a link to the event’s website or landing page.

Note: Write your entire event press release in the third person.  Writing in the third person makes it easier for anyone to read and avoid extra edits before media outlets pick it up.

After you are through with writing a press release for an event, the next thing is distributing it. Using the right distribution channel is advisable if you want your press release to reach the target audience. 

You can search online to see an event press release example and event press release template to get a clear picture of an event press release. 

Event press release best practices

The following are the best practices and tips for writing a perfect event press release:

1. The first impression does matter

Make your press release as attractive as possible. Ensure you begin succinctly and firmly to grasp your readers’ attention within your first words. 

2. Avoid passive voice

Always use active voice through your entire event press release. Active voice helps maintain the readers’ engagement, allowing them to get more explicit details about your event.

3. Make your press release short

Ensure that your press release is as short as possible. Precise and concise as you can. Write only the most relevant information about your event only. Avoid fluff to minimize the reading time. Your event press release must be between 300 to 800 words. 

4. Point out the key person

Identify the event’s point person, whom the readers can direct their inquiries and questions. 

5. Use professional tone

Even if you can use an informal tone depending on your event’s nature, it’s highly advisable to use a professional tone in the entire press release. Aim to be informative and don’t hard sell. Avoid jargon when writing the press release for your event. 

6. Make ultimate timing

The time you send your event press release is very crucial. If you send it too early, people might forget it. If you send it too late, they may as well be committed elsewhere, or you might get undesired target audiences. The best timeline to send your press release is two or three weeks before the actual event’s date. 

7. Send your press release to the right publication

The publication you use will determine if you are addressing the target attendees. Put into consideration the geographical location of your target audiences. 

What you need to avoid when writing an event press release

Avoid these things when writing your press release:

  • Don’t give all information about your event, making your press release too long. Create a desire for your readers to visit your social media profile or website for more details. Leave them asking specific questions about your company, which will drive them to the company’s website. This is more effective as it may attract huge conversions. 
  • Always refer to your company as “I” or “we,” and use “you” while addressing your readers. 
  • Ensure you don’t use over one hyperlink for online release since the search engines may term your event press release as spam. 
  • Don’t include an email address to avoid it being taken by spambots flooding your email. 
  • Don’t use multiple clichés, ALL CAPS, and exclamation points, as they may reduce your press release’s credibility. Ensure you keep it as professional as you can. 
  • Please don’t use too many bullet points since search engines view them as SEO over-optimization. Use paragraphs instead.
  • Don’t use asterisks, dashes, and other symbols to break paragraphs. Simple line spaces will serve better. 
  • Don’t use HTML because some networks do not HTML. 

FAQ

When should you send a press release for an event?

Press releases fall under two categories: pre-event press releases and post-event press releases. The lead time may vary from one publication to another. If you target newspapers, send your event press release two to three weeks before. If you are targeting magazines, present them three to six months in advance.

The best day to send your press release to the media is Tuesdays, Wednesdays, and Thursdays between 10 am to 2 pm. This is the time most journalists and editors read their emails, or they are active. 

 How to write event details for a press release?

Follow the following format to write event details for a press release:

  • Write a catchy and appealing headline.
  • Add the dateline and lead paragraph.
  • Write an interesting press release’s body, describing the event’s activities, theme, and key guests and speakers. 
  • Contact information – Here, you indicate the company’s name, address, a link to the company’s website, and the company’s contact.

How to distribute my event press release?

There are several ways that you can use to distribute your event press release. The first is sending it to the media yourself. Here you have to create a media list of where you want to send your press release. Then craft a submission email that you will send along with your press release. 

Secondly, you can use a press release distribution service to send your press release to numerous news outlets, journalists, reporters, influencers, and blogs. This is the most effective way of distributing your event press release since it will reach many followers. 

You can also post a link to your event press release to all your social media pages. This will allow your followers, fans, and friends to see it and attend the event.

Conclusion

Now you know how to write a press release that is appealing and optimized. An event press release is one of the most significant parts of the marketing strategy for any event. Follow the correct format and be creative while writing your text. Ensure you provide the most crucial information about the event in the lead paragraph and expand the details in the body. 

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How to write an article

How to Write an Article That Sell: Full Guide (2021)

Article writing is an ideal way of content creation and marketing. Writing an article that sells is important for a blog or business. This article will show you great techniques on how to write an article that sell. 

Writing a competitive article is more than talking about a particular topic. Article writing is not as simple as it sounds and without proper knowledge and skills, you will find that your articles will not sell.

Tips for writing good quality articles

If you run a blog writing service where you publish articles for your audience, you may choose to be the main writer of your work. You may also choose to buy articles from the best article writers or to hire article writers for your site. Whichever way you opt for, the quality of your articles should be very good for them to sell. 

Good article writing entails several strategic steps. A good article is received well by your target market and improves the chances of engagement. Here are some steps to write an article;

1. Choose an Interesting and timely topic

The topic of your article will either sell it or fail it. Your topic should be interesting and relevant for your audience. A good way to get an appropriate topic is by searching for optimized words using the search engines. 

A good topic gets the attention of your audience. Research shows that out of 10 people searching for information, 8 people will read the heading only. The heading will determine whether the audience will open and read your article or move to the next. 

The timeliness of a topic also matters. Know what is trending in the area you are writing on to avoid writing on what may not be of help to your target audience. If you are writing about marketing, for instance, you may want to write more about digital marketing and not the traditional ways of marketing. 

2. Use the right keywords

People use keywords to find the content they are interested in. Keywords are the words you key in on a search engine when searching for information. The Google search engine uses your keywords to find articles and other content related to the keywords.

Article writers need to know the most searched keywords in their area of writing. These commonly searched terms will guide them in getting best keywords for article writing. It is also advisable to go for long-tail keywords, meaning they should be three or more words. 

When thinking of how to write an article, you should think of proper selection of keywords. Keywords help in optimizing your content. This in turn helps to rank keywords in google search result and other search engines. Keywords need to be specific and also relevant to the topic you choose. 

3. Conduct an extensive market research

Selling any product or service requires some market research to understand what competitors are offering. In article writing, therefore, you need to research your keywords and read through what other article writers have written for the audience. Your top competitors are the ones that appear at the top of your search results when you conduct your search. 

Knowing what your competitors are saying helps you to identify gaps in their content that your articles should address. Identify their keywords, their links, and the images they use in their articles. You should also take note of how engaging their articles are in terms of the number of shares, likes, and comments. 

4. In-depth research

Article writers mainly have good knowledge of the topic they write on. However, researching a topic is important to ensure good quality content. Research helps you to understand the topic better and know other people’s views about it. 

You want to avoid writing an article with basic knowledge and research helps you write like an expert. Your command of the topic gives the audience confidence in the information offered. 

5. Hook your audience

When you have a good topic and title, people are likely to open your article. Opening the article is however not a guarantee that they will read it to the end and engage. You should therefore write and structure your article in a way that has a reader hooked to the end or to engage. 

The first sentence and paragraph for instance should create an impression on the reader. Show that you have a good command of the topic and avoid many irrelevant words. The hook and a good title are enough for a person to share your content and mark it as good.

You should also provide facts in your article as a way to have the readers interested. This is why good research is important as you cannot provide untrue information in an article you expect to sell. 

I have viewed some blog sites where articles seem similar and this creates boring monotony. Every article on your site should be unique and different from others. You should write in a creative way that brings out something unique in every article.

6. Write in a relatable way

How to write an article that sell

While writing may be a formal way of communication, your audience should find you easily relatable in the article. Technology has revolutionized writing, making it less formal for every person to access and understand. Avoid being too formal and give your audience a simple flow of content. 

A good way to be personable is by addressing a reader directly in your article writing. Identify yourself as “I” or “we” to show that a real person is behind the content. Personable articles are likely to be more engaging and readers find them easy to share. 

In being personable, avoid losing authority as the article writer. Use assertive language to show expertise on the topic as it gives readers confidence in your content. You may also want to mention your authority through words such as “founder” or “professional”. 

7. Unique content

You will read many articles during your research and they should only be to inspire your writing idea. Avoid copying an article and be unique in the content you provide, to avoid plagiarism. 

You can create unique content by identifying a gap in the topic, based on what is already available. Base your content on filling the specific gap for the audience using appropriate keywords and content. You can also include your opinion on the topic and show support of your opinion well in the content. 

8. Credible images, links, and statistics

Writing articles that sell requires credible content. Including good images links and statistics in your article helps it to sell better. 

Links in an article should be carefully selected to provide additional information to readers. The links should be from reputable sources and you should ensure that you have not copied the work on the link provided. 

Select images that are not copyright protected as that amounts to plagiarism and may have you sued. When providing statistics in your article, use reputable sources to ensure that they are facts. 

9. Optimize your article for SEO 

Search Engine Optimization helps readers easily view your article or content when searching for keywords related to your work. When optimizing, note that the topic should be interesting for readers to want to open the article. 

Your keywords will help boost your SEO and means more success in selling your article. The more an article is opened and viewed, the higher it ranks on the Search engine and this is the optimization you need. 

How to write an article format

The basic format of a good article is the title or heading followed by a good introduction. The introduction is followed by the main body and then we have the conclusion. Let us now discuss clearly how to write an article format.

Heading/title

Select a suitable title for your article and have it at the centre top of your first page. The title should be well researched and preferably include your selected keywords. 

Introduction

Begin your article writing with a good and catchy introduction. This part should be between 2 to 3 sentences long and should have a thesis statement. This is a statement that directly tells the reader what the article is about. 

The thesis statement should be relevant to the topic and keywords. This statement will guide you throughout the article as the particular focus of the article. The content of the article should therefore be focused on the thesis statement. 

It is in the introduction where you get the attention of the reader and show good command of the topic. You can review some good article examples to understand how to draft a good introduction. 

The main body

The main body should be broken down into short paragraphs depending on the length of your article. Divide your main body content into subheadings and subsections. The subsections should contain 2 to 3 paragraphs. 

Content in the main body must be relevant to the title. The content should support your argument on the particular topic. Include support content such as images and statistics in the main body.

Conclusion

When you are done capturing all the relevant content, conclude the article. The concluding paragraph can be your opinion on the topic or a recommendation. The conclusion can also be a question or appeal. 

How to write an article review

In your research and article writing, reviewing articles helps you to analyze the work of other writers and grow. Let us now delve into how to write an article review. This section will guide you towards becoming an expert article writer. 

Reviewing an article entails conducting a detailed analysis of the content and pointing out the arguments of the writer. Article reviewing can be compared to critical analysis of literature. Do not introduce new content to an article in an article review, but offer a response to work that is already done. 

Different types of article reviews offer options depending on your preferred content or topics. In a Journal article review, one analysis the strong and weak aspects of a publication. In this review, you offer the reader an overview of the content and its value. 

We also have a Research article review which not only analyses the content but also the method of research applied by the writer. A science article review is another type of article review and it involves analysis of science-related content or article in a comprehensive way. 

Article review format

An article review takes a particular format and citations should be well formatted. The various styles include MLA, APA, Chicago, and more. The summary and analysis of the article should also follow the format you choose or are expected to follow. 

Your article review should have a title that is either descriptive, interrogative, or declarative. This is depending on the focus of your review. Below the title, cite the particular article you will be reviewing. This citation should follow the style of writing you intend to use. 

The next part should be the identification of the article to be reviewed. This entails the article’s title, the author, and the year of publication. You should have this information in the first paragraph of your article review.

After the identification, write a good introduction for your review stating your main focus. Before mentioning your thesis statement, highlight something about the article that leads you to the thesis. The introduction also captures the main strengths and facts in the publication. 

Article review summary

Highlight any unanswered questions, gaps, contradictions, or disparities in the text, leading you to your thesis in the review. You also need to show a good understanding of the publication and basic article reviewing traits. 

Proceed to give a good summary of the article, reviewing the work of the author. This summary also entails the author’s conclusion and point of view. 

The next step is your critique of the author’s work based on the strengths and weaknesses you identify. Go into detail on the identified gaps or unanswered questions in the author’s work. In the critique, you either support or contradict the author’s work. 

The article review should end with a conclusion that reviews the main points of your work. Also, show the impact of your review on the original publication. Article reviews are a good way to sell your site and show the prowess of your writing ability. 

Skills you need as an article writer

Article writing is more than just writing. While one can simply write articles from the comfort of their home, there are basic skills and traits that professional article writers have. 

Easily adaptable

When you are easily adaptable, you can write comfortably using any tone and style. Writing articles that sell requires a persuasive tone and upholding good command in writing. As an article writer, you should know different writing styles and quickly adapt to various writing tones.

Great research skills

As seen earlier in this article, research is the basis of good content writing. Read widely as a writer and understand different topics deeply for you to write good quality content. Additionally, research reliable sources where you can expect to find trustworthy information. 

Proper understanding of SEO

A good article writer remains on top of SEO trends. You need to know the keywords that are trending and what people want to read about. This helps you to settle for sellable keywords and therefore write timely articles. 

Proper organizational skills

Writing, like any other task, requires organizing. You will have targets to achieve and deadlines to meet. Good organizational skills help you to prioritize and plan your work carefully to ensure your audience is well served. 

Organizational skills also help you to plan your content well and avoid placing information without good flow. You have enough time set aside for each article, giving you ample time to work on each and deliver good quality. 

Organizational skills also help you to remain focused. Article writing is not as easy as many assume it is and sometimes writers need the motivation to deliver. As a beginner, you can begin with shorter articles and advance to bigger tasks with time. 

Good editing skills

Before publishing your article, you need to ensure proper grammar, spelling, and punctuation. This means that your article should be reviewed and edited well before you can finalize it. Many Article writers do not like the editing part but it is very important. 

There are platforms like Grammarly which you can use to properly edit your articles. Proofreading before publishing is also a way of ensuring no errors in your work. Editing requires patience and attention to detail and at times takes up a lot of time. 

In summary

Article writing has greatly advanced and is an efficient way of marketing. Following the tips discussed in this article will guide you on how to write an article that sell. These simple steps help to make your article writing experience easy and enjoyable.

Become a better writer with scriptmillers.com. If you need quality articles that will boost your organic sales, reach us now.

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Ap style press release

How to Write an AP Style Press Release

In most cases, companies use AP style press release to announce various developments. They press releases to announce their businesses, such as the launch of a new product. Major events like mergers and top appointments are also announced through press releases.

Upon writing a press release, it is distributed to media agencies to publish or air the statement to the public. A press release can either be released immediately or embargoed, depending on the writer’s instructions.

Types of an ap style press release

There are five common types of press releases:

  1. Partnership or company merger press release

This is written to announce a merger between two major companies. Give a short background of each company and its brand names. State the new name of the merger and briefly describe the intention.

  1. A new product launch press release:

A press release of this kind enlightens the consumers about a new product in the market. Provide brief information like the name, its importance, application, and availability.

  • New appointment press releases

It announces a changeover in a company’s personnel. Remind the readers of the name and achievements of the outgoing personnel. You can then write a short profile of the incoming personnel.

  1. A research press release

A major discovery after scientific research can be announced through a press release. For example, health experts announced the discovery of the Coronavirus Delta variant.

  1. An emergency intervention press release

A company may have a press release announcing its plan to offer charity to the community. A press release can be published to announce a vaccination or donation of foodstuffs to a disadvantaged group.

AP is an abbreviation for Associated Press and is among the largest international news agencies. AP style press release refers to a press statement that adheres to guidelines given by AP.

A professional ap style press release writer must follow the ap style guideline when formatting their content.

You save yourself the embarrassment of writing an item full of errors. More so, your article will not be rejected by editors. You are assured that your story will be covered when you write using the AP-style press release guide.

A press release aims at informing the public about important issues of a company. It is a strategy that boosts your business or company.

Press release writing can be difficult if not done keenly. A skip of one step might have your statement shelved forever.

You can avoid such a scenario when you format your press release in ap style. Have your press release stand out. Turn your story into exciting news for media pickups. There are essential steps on how to write an effective ap style press release. Follow these essential practices to write a winning ap style press release.

Tips for writing an AP style press release

1.      Study the AP guidelines

AP publishes a booklet with writing guidelines every year. These rules guide news writers to ensure uniformity in news writing. The main areas covered in the guidelines include:

  • Proper use of numbers: Write numbers less than 10 in words. For instance, ‘It is now three years since the company…’ instead of ‘It is now 3 years since the company…’ Numbers above 10 should be in numerals. Write ‘23 houses’ instead of ‘twenty-three houses’
  • Use of pronouns: AP style guidelines recommend that you use the third person only. Stick to words like they and them.
  • Punctuation: In your press release, avoid using a comma when listing items.

The format used in Canada and UK is of serial commas like, ‘They bought cars, computers, and tractors.’ Americans use AP style that uses single commas. For instance, ‘They bought cars, computers and tractors.’ Ensure too that you apply a single space between one sentence and the other.

  • Font types and sizes: Media agencies use Times New Roman or Arial when publishing articles. You need to follow the same when writing your story. The standard font size is 12. You can increase by one point for subheading and heading respectively.
  • Titles and subtitles: Use title case when writing headlines. It should be clear and give a lead to the readers. Avoid the use of jargon and ambiguous words. Write a subtitle if you want to add more information. Place it in the middle like the title.
  • Date format: Write all dates in numbers. Months with many letters are written in abbreviation form. December becomes Dec.
  • Naming characters: Write the full name of a person when you first introduce them. For instance, start with Edward Jones, managing director of the company. In the subsequent sentences, address him by one name, like Jones.

You may read the guidelines but fail to get all the requirements right. There is a better way to create an AP-style press release format.

Use send2press to format and verify the application of ap style. The other alternative is to use an ap style press release template.

2.      Determine the content of your press release

A press release has a content marketing value. How you write it determines the outcome. A well-crafted press release can greatly boost your company. You can either get more customers or lose them.

Draft your ap press release as a great story that will maintain the attention of your audience throughout. A standard AP-style press release has between 300 and 500 words.

A strong AP-style press release is designed to hit upon distribution. It should trend for a considerable time. You, therefore, need to determine the type of information to write about.

A quick answer to the following five Ws will help you come up with a credible press release:

  • Who – indicate who is involved in your content. It could be an individual or a company. Give a name that will strike the emotions of your readers. Create curiosity and interest for the audience to read your press release.
  • What – As a press release writer, you gathered much information before the actual writing. You should then pick the most appropriate to your audience.

Your article should answer what is happening or will happen. Ask yourself what news your readers require.

  • When – Stale news can keep readers away. Follow the event closely to confirm its validity. Confirm that the product you are writing about is in the market.
  • Where – Think about the place where the news is taking place
  • Why – What is the purpose of writing a press release? Is it worth it? Assess the importance of the press release you are planning to release.

Here is an example of how you apply the Ws. “Italians shine in Olympic field events, Tokyo Japan, Aug 2021”.

Apply the Ws for an authentic article that will pass the editor’s evaluation. They qualify you to be a professional press release writer.

3.      Give instructions necessary for the release

Indicate the time and date you wish your story to be covered. Write them on the top right of the page in capital letters.

You may want your press release to be distributed immediately. Use the words FOR IMMEDIATE RELEASE or RELEASE IMMEDIATELY.

At times you may want them to delay for some time. Then write EMBARGOED FOR RELEASE UNTIL (Indicate the date and time it should be released.)

4.      Design the point of your story

What type of audience are you targeting in your story? Write a captivating story that will capture the interest of diverse readers. Captivating news should meet the following:

  • Value: assess what your readers value most. Write about the topic that concerns them. It could be business, children’s welfare, gender, or local leadership.
  • Interest: your article will hit many readers if it is in line with what the audience likes. Target their hobbies so that your story can attract many readers.
  • Routines: people usually adapt to specific habits. Some like annual or monthly budget or shopping patterns such as daily, weekly, or monthly.
  • Location: where your targeted audience lives determine the type of story. City dwellers differ from the countryside. You may also categorize them according to regions or country

5.      Write an intriguing headline

It should catch the eye of your reader instantly. Write a striking headline and place it at the top Centre of your press release.

Use a 14-size font and 65-80 characters for the headline. Consider the following key points to achieve a captivating title:

  • Get a trending event – Look for the trending news and anchor your press release on it. For example, if you are writing an advert or a campaign article for an organization, tag it on Corona pandemic news. It will easily attract attention because the pandemic is trending worldwide.
  • Write an action-driven headline – Write your headline in a way that will encourage your readers to take action after reading the story. Make it convincing and possible. Convince them emotionally by citing the success of another but related story.
  • Apply SEO – Use keywords throughout the text to ensure that it is visible on an online search. You can use keywords within the first 3 words. Make sure they appear in the headline and across the entire text.

Keywords will enhance the quality of your press release and become more likable to journalists and readers. Journalists or readers can use them to discover more through search engines.

  • Add useful statistics – Use accurate figures in your headline to add credit to your press release. They attract journalists who may use the statistics as they describe your companies’ services.

You can state the number of sales for a certain product and the price for each. Give the percentages of growth for a specific number of years. Get actual statistics from a reliable source.

6.      Draft an intriguing leading paragraph for your press release

Ap style press release

The introductory paragraph portrays the main information of the story. Start with the date and place of origin of your content.

Write a short but exciting lead paragraph. It should have a summary of the main points of your press release.

Your opening paragraph should answer the five Ws discussed earlier in this article. Make it quite engaging and informative. A compelling lead paragraph can attract other media agencies to look for you for more stories.

A good lead paragraph has the following components:

  • Date of publication – When do you want your story to be published? Indicate the date when you wish your story to be aired. Media agencies select articles according to publishing dates indicated by the journalists.
  • The place of origin of your story – State the town or city where you got the information. Some readers get interested in reading an article based on the locational setting.
  • Answer the who, what, where, when, and why – The opening paragraph gives your readers a lead to what they expect in the entire article. It should, however, be short so that you do not exhaust everything at the beginning.

Briefly mention the essential information in this paragraph.

Preferably, structure your points from the most important down to the least. Many journalists use this format when writing a press release. It is called an inverted triangle.

Give valuable hints that will trigger the interest of your readers to read the entire story.

7.      How to write ap style press release body paragraph

Like in all article writing, your press release has an introduction, body, and conclusion. Write body paragraphs to support what you mentioned in the lead paragraph. You need about 2-3 paragraphs.

In the body, provide background information on the content you are writing about. For example, you can describe what the company does.

Add value to your press release by inserting a photo or a video. However, take precautions not to have too much different content. It will create congestion and hinder readability.

Support your content further by citing famous quotes that relate to your article. State the title of the person you have quoted and the company or organization they work for. Your AP-style press release earns more credibility when you add credible quotes.

Avoid long quotes that are more than two sentences. Remain brief, clear, and focused on the target of your AP press release.

8.      Call to action

A press release is another way of advertising your business. Sum up your article with a keynote.

Direct your readers to act. Insert a short call to action (CTA).

You may offer them a free trial or give them a link to your social media platforms. Creatively design a request form that will provoke them to act on your press release.

9.      Provide contact information

Write the full name of your company. Give contact details such as an address, phone number, and email.

The news agencies will easily consult in case of any issue concerning the press release. Place the company logo at the top center.

10.  Give your boilerplate

This refers to the background information found at the bottom of your press release. In this section, give information about your company. State any recognition like an award.

You can state the number of years it has been in operation. The endnote is usually one sentence that states as, ‘For more information call or email (provide the phone number or email address)

Finally, put in an indicator that you have come to the end of the story. It is commonly known as an endnote. The most commonly used are three hashtags (###)

11.  Edit your statement

Your AP-style press release is almost ready for distribution. Check language use like word concise, punctuation, and grammar. Correct mistakes, if any. Ensure that you have applied the ap style recommended spacing.

Lastly, check the layout on the margins. All sides should be an inch.

12.  Share your AP style press release

The engaging task of writing an AP-style press release ends when you finish writing it. You will accomplish the project only after distributing your press release to journalists for news coverage.

You can distribute your ap style press release in many ways, as outlined below:

  • Press release distribution services – You can distribute your press release to paid agencies or those that offer free services. They include Onlineprnews, 1888pressrelease, Newswiretoday, and Erelease.
  • Direct outreach – This is possible if you have contacts of many journalists on your contact list. Select media contacts and send your press release. It is best if you have established connections with many journalists.
  • Post on your organization’s website – You can create a page and then add all your press releases. A website will enable many viewers to read your press release.
  • Use social media platform – You can share your press release with your fans and followers. Post a link from your website to your Facebook, Twitter, and Instagram.

Your press release will spread further when your fans and followers like and share it with their contacts.

Bottom line

A press release is important for a company’s growth. It will reach a wider audience and improve its public relations. Media agencies will easily pick a properly written AP-style press release for publishing. Get your press release written in ap style format for a breakthrough in your business.

Get attached

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Service description that converts

How to Write a Persuasive Service Description 2021

How valuable is a service description? Going by the annual data on advertisers’, expenditure in the US alone is about 500 billion dollars. That’s what big brands and retailers spend to persuade customers to their offerings. 

Drawing from your consumer insights, what attracts you to certain services as opposed to others? There’s a chance that a service’s presentation and how it spoke to your pain points was the appeal. 

Writing a persuasive service description takes creativity and dedication. Apart from articulating your service and employing wordsmith skills, you need to understand your customer persona. That is detailed pointers to their consumer behavior, motivations, and background.  This article, therefore, presents insights that make for successful service description writers. But first things first…

What is a service description?

A service description is in-depth information about a particular service. The description covers the idea behind the service, features, benefits, limits or liabilities, and delivery. Sometimes, it goes as far as telling you why it’s worth purchasing the service. To illustrate further, here’s a fantastic service description sample.

‘Our public relations teams support clients in developing communications strategies that will drive knowledge and understanding of their business and services amongst key influencers. This is by providing expert public relations consulting for local and global markets.

Description of services 

A service is an activity or benefit performed in exchange for legal tender. Services are essential to a thriving economy since they ensure the needs and wants necessary for survival are fulfilled. Economists define services as having the following key features:

  • Lack of ownership: A distinct feature of any service is that you can’t own it the way you would a product.
  • Intangible: Services don’t have a physical presence. They can’t be seen, touched, tasted, felt, heard, or smelled.  
  • Inseparable: A service can’t be separated from the producer. That is, the production and consumption of service happen simultaneously. This further reinforces the fact that a service can’t be owned. 
  • Inconsistent: A service can’t be as exact as the previous one. Services vary depending on who provides them, the place, time, and how.
  • Perishable: Since you can’t own a service, you can’t also store it for later use. For instance, if you book a plane ticket but miss the flight, you’ll need to pay for it again. Value is calculated to exist at the designated moment of consumption but disappears if you don’t show up.
  • User participation: Same way you can’t separate a service from its producer, every service requires consumer presence at the point of production. 

Furthermore, services are classified as business to business (B2B), business to customer (B2C), and social. A B2B service has another business as the customer. These services help the business to serve its customers and maintain relevance. Examples of business to business services include:

  • Investment and banking
  • Technology 
  • Human resources
  • Transportation
  • Legal representation
  • Business support like marketing and public relations

In a B2C or personal service, the customer pays money to a business or individual and receives a service in exchange. Examples of business to customer services include:

  • Medical care
  • Grooming
  • Legal advice
  • Housekeeping
  • Food delivery

Social services are beneficial to the community. They’re made possible by your taxes and the organizations providing them. Examples of such services are;

  • Police 
  • Social work
  • Food subsidies
  • Foster care
  • Animal welfare

Why service descriptions matter

Why do you suppose service descriptions matter? First, it’s because they’re a valuable resource for customers searching for a particular service. 

Second, a service description serves as a reference point and proof of your service’s value after consumption. Hence the reason a persuasive service description should be honest about expectations. 

How to write a service description

Annual data on retail trends reveals that for the most part, consumers abandon a purchase due to scanty descriptions. That’s definite proof that a persuasive service description is a crucial sales and marketing tool. Due to a proliferation of services, consumers are spoilt for choice. Hence their need to compare different services and make the right decisions. Below are essential tips to consider before writing a service description.

Have a deep understanding of your service

Service description that sells

The most important thing to remember is that a persuasive service description hinges on honesty which is central to building trust. You can’t be honest if you don’t understand the intricacies of your service. Thus, the first step in writing the service description is to have a deep understanding of your service. 

Some services are self-explanatory and may not need much persuasion. A restaurant, for instance, can survive with a good photo and brief headline, same for a swimsuit retailer. An investment service may not survive. A customer will be keen to know the type of investment, your level of expertise to execute it, and feedback on customer satisfaction.

A perfect service description comes from knowing your service and the level of detail required to persuade your potential customer.  

Language and tone

The same way you’d explain and make an eight-year-old understand something significant is the same way to write a service description. Use clear and concise language in a gentle, friendly tone. But beyond these, let your service description match your brand’s persona.

Do you want to cut a professional or casual look? Knowing what suits your brand can have a massive bearing on the uptake of your message. In a similar fashion, consider your customer persona. This refers to the type of person you see as your ideal customer.

A description of that person might include such variables as gender, age, marital status, location, hobbies, education level, and financial status. Sometimes you may have to deal with multiple personas.

From the customer persona, figure out what type of people are interested in your service. Why you reckon they’re interested, what interests them, and how you can be effective in communicating to them.  For ideas on how to create customer personas, see the examples below.

  • If you’re a swimming instructor your primary target is children between the ages of five and eight. These children are keen to learn swimming and participate in major championships.
  • The second customer persona could be men and women aged fifty and above. They don’t know how to swim and would like to learn. The key reason is to make it part of their fitness routine. Another reason would be to meet and socialize with people their age.

Be brief

Consumers are constantly bombarded with information, so aim to make your communication quick and brief. Think of tactics to employ so that your service description stands out at a glance.

For instance, consider using brief but riveting sentences and paragraphs if you want to hook your target consumers. Here’s a fitting service description example.

Pamper yourself this weekend at the sybaritic Asphodel Spa. It’s a hymn to nature, intriguing to the senses yet calming to the mind. The sound of falling water, the fine incense of ouzo and anise, the breeze in the garden treatment rooms, the rich natural textures; these and a variety of treatments offering different experiences and Elemis products have been deployed in its design to awake all the senses and soothe the body and mind. This is one of the best spas in the world, a space that can keep the visitor content day after day.

While not all service descriptions can be brief due to details required, always aim for brevity if in doubt.

Figure out the user intent

Your content should articulate your service and speak to your customers’ pain points. To achieve this, you can research your consumers’ reasons for seeking your or your competitors’ services. An exhaustive response to the user intent only needs to focus on;

  • The top three or five high-value benefits of the service.
  • A vivid description of the pros and cons of your service.
  • Case studies as proof points.
  • Images and other mixed media for further persuasion.

Appeal to emotions

An effective way to draw in consumers with your service description is to appeal to their emotions. Even if your service is valuable to them, the quality and mode of your appeal can be a deal-breaker. People experience a service by engaging emotions and are drawn to anything that makes them feel good.

Your service description could trigger a pleasant childhood memory, remind them of a loved one or excite them about something. You could also appeal to their sense of urgency with a call to action that gives limited duration offers. 

With these handy tips as the foundation for your service description template, you can now focus on the requirements for an actual persuasive service description. They include the following;

a)   Format your service description

Due to information overload, consumers don’t have time to sift through information. So, make it easy for them to access your content by employing the simple rules below. 

b)  Use a top-notch headline

A quality headline is a fantastic conversion tool because it conveys your message at a glance. It compels the customer to proceed to the copy, and if it’s good enough, you can look forward to a potential sale.

As a general rule, don’t use more than 200 words, including spaces. A striking headline should be specific, to the point, and have a sense of urgency. It should emphasize the benefits more than anything else. You can also enhance your headlines and sub-headlines by using terms like;

  • Finally, it’s here!
  • Good news!
  • Pamper yourself with…
  • You’re going to enjoy…

c)   Include Listings in your service description

To increase readability and uptake, use a listing format with numbering or bullet points. This makes it easy for your audience to skim through your content and pick what’s relevant to them.

Remember, even if your content is top-notch, your customers don’t have much time to sift through it all. So, make it easy for them to choose you. In arranging the flow of your content, use proven copywriting techniques to showcase your service. Case in point, breakdown each section as follows;

  • Feature: Highlight a valuable aspect or two about your service. For instance, if your service is a holiday resort, mention amenities like a modern fully equipped gym with professional instructors or a modern spa.
  • Advantage: The advantage aims to place your facility above competitors. It stresses the fact that your customer’s fitness won’t face disruption if they stay at the resort. 
  • Benefit: Support the advantage by emphasizing the desired outcome of a holiday.  Plus, a continuation of the customer’s vital habits without disruption.

d)  Enhance legibility 

Remember, the purpose of your content is to provide clarity, not create confusion. Thus, your service description should come in easy to read font. Always keep it simple and use a cohesive look to leave a lasting impression. Don’t mix up font types, sizes, and colors.

e)   Use hyperlinks

If you’ve got lengthy information, hyperlinks give your readers additional resources without interrupting the content flow. To ensure they’re practical, make them easy to spot by underlining or color-coding them.

f)    Ensure proper word choice

Certain words are more persuasive than others. For example:

  • Free is a word that’s often pilloried as denoting cheapness. Yet, it’s still the only word that stops customers in their tracks. Face it, with a recovering economy; you’d be unwise not to use it.
  • Exclusive denotes a cocoon for a select few. Everyone wants to belong somewhere hence the appeal for this particular word. Other words that you can use in its place are first only, reserved, or members only.
  • Writing in the second-person point of view belongs to the person you’re addressing and is ideal. It’s personalized and conversational and, on an unconscious level makes the customer feel valued for being addressed directly.
  • Best is another service description super word. Customers are always searching for the best, so it’s a word that features in many search phrases. Consider this; ‘Which airbnb is near me’ and ‘Which is the best airbnb near me.’ Which one holds more weight and is prone to yield better results? Best implies that in any comparison, a particular service emerges on top.
  • Guarantee or guaranteed is also another winning word, but only if you can robustly back this claim. Sometimes it’s better to let your case studies serve as the assurance your customers need.

Still, a guarantee is one of the best ways to build trust with customers, so work on such assurances and make them functional. Other recommended assurance words are: hassle-free returns, risk-free, prove results, and more. 

g)  Optimize your service description for search engines 

Besides appealing to your customers, your word choice should make a play for search engines. There’s actual proof that using keywords in service descriptions increases search rankings. 

A keyword is a phrase or word your customers would use in searching for a service like yours. To research suitable keywords, use the following tools; Google Keywords Planner, SEMrush, AnswerThePublic, and more.

An effective way to employ this tactic is to have a separate page for each service. This involves customizing the web address (if possible), page title, headings, meta descriptions, ALT tags, and then targeting specific keywords within the service description per page. This will make it more likely for your service to appear in search engine results for those particular terms.

But even in the quest to gain visibility, always write for your reader first, then optimize for search engines. Overstuffing with keywords can be a turnoff and may end up failing you.

h)  Use awesome photos and videos

Some people operate better with imagery. Most customers make decisions based on proof of photos and videos about a service. You can use high-quality resolution photos and videos. These are to attest to the quality of your services, so be keen on this during shoots.  

If you don’t have the patience to do it yourself, enlist the services of a professional for the best outcome. Taking good photos and videos requires adherence to specific technical requirements like decent lighting, shooting up close and in various angles to address customer needs.

i)     Test and proofread your service description template

There’s no ideal service description template as long as you follow the rules outlined above. Use the checklist below to ensure you’ve covered all the critical points for your service description template.

  • What’s the idea behind your service, or what problem has it solved?
  • Have you shared all the relevant information? 
  • Do you have high-resolution photos and videos?
  • Have you tested the information on friends or family, and does it appeal to them?

If you’re positive on all the above points and your copy is finalized, your service description template should have;

  • The headline that starts with a catchy word or term and describes your services in a single sentence
  • Use a high-resolution photo or video to support the headline. This media should summarize your service description and convince a customer who may not be inclined to read your description.
  • The body of your service description content highlights your service features and benefits
  • Case studies, reviews, or testimonials
  • Call to action

In summary

If you follow the rules outlined in this article, there’s no reason you can’t write winning service descriptions. While writing a persuasive service description requires more than creative wordplay, it’s a skill that’s easy to learn and master. Modern sales and marketing require this vital skill to persuade customers to your services.

Why don’t you hire our professional service description writers if you want to learn or don’t have the time to write service descriptions? We guarantee a return on investment and copy that’s bound to position and sell your service.

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copywriting for beginners

Copywriting 101: Ultimate Guide on Copywriting for Beginners

There is a lot of noise on the internet. There are lots of social media posts, advertising messages, and emails vying for attention.

You must effectively communicate your message online if you want to break through the clutter, stand out from the competitors, and generate sales and leads. This article focuses on copywriting for beginners and will show you how to produce content that promotes your services.

What is copywriting?

A journey of 100 miles begins with one step and copywriting is no exemption. As a beginner, you need to gain some basic knowledge of what is copywriting.

Copywriting is the science and art of creating promotional and persuasive marketing materials that encourage people to take action, such as making a purchase, donating to a cause, scheduling a consultation, or clicking on a link. This category can include spoken materials such as scripts for commercials or videos. They can also include promotions that are written and published in print or online.

Content creation is all around though you may not be aware of it. Also, copywriting involves a lot more than just words. Well-written content conveys a fascinating story and reflects your company’s image. It pulls on the cords that cause anyone to read your content and make a decision.

Copywriting isn’t about selling items or services; it is about selling feelings as a way of life.

The ultimate copywriting techniques for beginners

If you are new to copywriting, here are some writing tips for beginners.

Brands want their content to stand out in a world where everyone is on social media. But where do you start when it comes to copywriting? We respond to that question with some copywriting tips for beginners to help you enhance your copywriting skills.

As a copywriter, you have to practically master the basics. That means your content can be discovered almost anywhere, from the captions of social media posts to display adverts on websites. However, keep in mind that copywriting is a precise craft with many intricacies. You can’t write with the same voice or tone on every platform.

Naturally, a copywriter can write about everything. Continuous reading can help you learn more as a writer and help you write more captivating content.

How to start copywriting for beginner

With the correct coaching, the right tools, and some experienced copywriting ideas, anyone can learn copywriting. Beginners can swiftly advance to the status of master copywriters. Your journey to copywriting will be made easier by following the step-by-step guide of how to start copywriting.

Master the fundamentals of copywriting

If you don’t have any formal education, such as a bachelor’s degree, don’t worry; a college degree isn’t required to work as a copywriter. It does, however, help you demonstrate to your client that you have learned the fundamentals of copywriting.

Practice copywriting

It doesn’t matter how much knowledge you have if you can’t put it into practice. As a beginner who needs a guideline on how to start copywriting for beginners, it is evident that after gaining the skills you need to find a paying client.

You have to deliberately put into practice what you have learned before you go out there and call yourself a copywriter. Once you’ve mastered the fundamentals and have a few samples under your belt, it’s time to look for clients or a job. You can find copywriting jobs on all of the usual job boards including monster and LinkedIn.

Ultimate copywriting guide for beginners

Now that you understand what a copywriter does, it’s time to get down to business and learn how to do it yourself. Here’s a step-by-step guide to copywriting for beginners that will reach and convert your target audience.

Learn as much as you can about your target market; begin by developing a buyer persona, which is a fictitious representation of your ideal customer.

Use the proper tone when copywriting; it takes more than just picking the correct words to write well.

Emphasize your UVP. Globalization and the internet have given us more choices than ever.

As a result, your copy should emphasize what distinguishes you, or your unique value proposition (UVP).

How can I improve my copywriting skills?

There are great articles, as well as decent and great copywriters. There’s always space for development as a writer.

Whenever you write good copywriting articles, whether as a beginner or an expert copywriter, you’ll have the freedom to choose and pick your clients. As a beginner, one method to get there is to improve your article copywriting skills. All you need to do is follow the simple steps below;

Conducting some research

Tips, tricks, suggestions, and professional guidance can all be found on the internet. There are many articles on copywriting to choose from, and you can even sift through them to pick the best ones.

There are a handful of resources online. You can begin with an effective copywriting list and put it into actionable steps. You can also make a list of what you need to improve on and the skills you want to learn more about.

Use the techniques and tools used by successful article copywriters

After performing your research, the next articles you write should begin to put the skills you’ve learned into practice. Don’t feel obligated to do everything at once; at the very least, add something new to each article you write.

If you’ve heard that a great title is essential for attracting a reader’s attention from a variety of sources, start by honing your title writing skills.

Learn about the topics and industries for your niche

You can’t be a good article copywriter unless you know a lot about the subjects and industries you’re writing about.

How to get hired as a copywriter with no experience

Do you want to make money as a freelance copywriter? Many people believe they are unable to pursue their desired career path because they lack the necessary experience.

As a copywriter beginner, it’s clear that the main reason you’d like to be a copywriter is that you’ve previously read about the numerous benefits of this job. Copywriting is, however, a lucrative career, and doesn’t require a college degree.

But how can you get started as a copywriter if you have no prior experience? You’ll need a skilled copywriter to serve as a mentor, coach, or consultant. Finding someone who has had success in copywriting and transferring their knowledge and talents to you is critical.

What skills do you need to become a successful freelance copywriter?

copywriting for beginners

Excellent spelling and punctuation abilities are important for a freelance copywriter. Clients are unlikely to return for more if you deliver work that is riddled with flaws and mistakes.

Freelance copywriters must also have a strong understanding of time. To meet your client’s deadlines, you’ll need to schedule your own research and writing time, so good time management is essential.

If you’re looking for employment as a freelance ghostwriter, below is some useful advice on how to get started without prior experience.

Become a member of a writing firm that specializes in freelance writing

You may join today by signing up online, and the process is quick and straightforward. You’ll need to submit a writing sample for review, and once authorized, you’ll be able to start collecting orders right away.

For beginners, writing agencies are ideal since they help you to get experience and establish a name as a writer. You will also get access to support services and will be paid for your job.

Make contact with potential clients

As a copywriter beginner, you can approach the clients you want to write and offer your services. Pitching work to businesses and magazines can be intimidating at first, but with persistence and experience, it will become second nature to you.

Connect with other authors

Take the time to identify other freelance writers in the online area, as well as reaching out to clients. It’s a good idea to follow significant influencers on social media.

Professional copywriters are ready to answer questions and offer assistance to industry beginners. They frequently provide links to writing jobs that pay freelancers. You might also make connections with writers who write about themes that interest you. Don’t be afraid to seek advice.

Make a name for yourself by specializing in a particular field

It’s a lot easier to break into the freelance copywriting without any experience if you use your present skills. You may lack formal writing experience, but you do have a unique set of talents and information that might be highly beneficial to the proper client.

Copywriting ideas

It’s difficult to constantly produce powerful, high-quality content. There is a constant desire for more quality content with the growing requirement for effective copywriting to attract people and convert them to leads and customers.

Here are copywriting ideas to help you prevent burnout, break writer’s block, and ultimately get greater results.

Add more interest

One of the copywriting tips is to create interest when you don’t know what to write next or how to improve your manuscript. To make it more fascinating, you have to make it pleasant to the eye, use your distinct personality or one-of-a-kind selling proposal to your advantage, make it enjoyable, tell stories.

Inject personality

Every author and brand has its own distinct style, voice, and selling offer. Before you publish anything, double-check that it reflects your brand identity including style, voice, values, word choice and that it meets the needs and aspirations of your target audience.

Make your information easier to understand

Simplifying your material doesn’t have to mean getting rid of the technical jargon or writing for a ninth-grader. It involves making your message as clear and simple as possible so that your target audience understands your benefits and offers right away.

Give your audience exactly what they’re looking for

Gary Halbert, a copywriter, shares a story on the best benefits a restaurant can have. It didn’t have nice cuisine, reasonable prices, or a convenient location. The starving crowd is the key to any restaurant’s success. You start with a group of people who have expressed a desire to eat, and then you fulfill that want.

Break the rules

Although this copywriting advice may seem counterintuitive, the best writers understand when and how to breach the standards of good grammar, syntax, and mechanics. It’s always more vital to speak directly to your prospect in a language they can comprehend than it is to write things down by the book.

Have a purpose behind everything you write

With the rise of content marketing, many marketers are creating content for the sake of it. Having a vast content library can be quite beneficial, but only if each item serves a purpose and fits into the larger strategy.

David Ogilvy observed, “In the current world of business, it is pointless to be a creative, unique thinker unless you can also sell what you create,”. By itself, witty, clever content isn’t going to help you. Make sure your content engages your audience, generates trust, and promotes sales.

Avoid distractions

When you’re stuck writing, it’s not often a dearth of ideas or words that’s to blame, but rather a lack of time to devote to the job.

Close the door and turn off the phone first. Email and social media should be closed or signed out. Remove as many distractions as you can.

Consider new copywriting ideas

Don’t be afraid to attempt something new and different; it might just work. Find and build relationships with nonconformists, dissenters, and rebels in your field to see what brilliant ideas may emerge. Allow your subconscious to build connections between ideas by unplugging your rational thought process. That’s when you’ll have the most creative content and copywriting ideas.

Bottom line

Nearly everyone can learn copywriting, but only a few can genuinely master it. The information above on copywriting for beginners should act as a guide and help you concentrate on creating a strong basis for your copywriting. Incorporate useful formulas into your writing, learn about your customers, and write their language.

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