Is Keyword Density in SEO Still Relevant in 2020?

If there is one undeniable fact is that SEO parameters such as the keyword density in SEO change by the day. As an SEO content creator, it is crucial that one is always up-to-date with the changes in the SEO world. That way, you will remain relevant in your field amidst the changes. Some of the ranking factors that were key in SEO a few years ago are less relevant today. However, there are some ranking factors that have remained unchanged. The dynamics of those ranking factors is what changes by the day.

keyword density in SEO

One of these ranking factors in SEO optimization is keyword density in SEO. That would thus raise the following question: What is keyword density in SEO? What is its connection with SEO? Is keyword density in SEO still relevant in 2020? If yes, why is it? and if no, why is it irrelevant? This article seeks to look into keyword density and its relevance in SEO in 2020.

What Are Keywords?

In SEO, keywords refer to a word, multiple words, or phrases that a user enters on a search engine, and there are websites listed on the results page. While a user will type certain search terms on a search engine, an SEO content creator will use keywords to optimize their content so that the webpage will rank on Google’s top results for certain keywords. An SEO content creator will want to include keywords in page titles, meta descriptions, subheadings, URLs, link anchor text, and in the content. It is important that one places the keyword strategically throughout the content.

LSI keywords refer to words and phrases that Google considers as semantically related to a certain topic. These keywords obtain the name from Latent Semantic Indexing (LSI), which is a natural-language processing technique that was developed in the 1980s.

Keyword Density

Keyword density in SEO refers to the number of times that that keyword appears within the total words on a page. Keyword density is also known as keyword frequency. This parameter is usually a percentage of the total number of words on a page. Therefore, it is not a number of keywords that appear in a page’s content. Rather, it is a ratio of the keywords and the total content. Therefore, the keyword density increases when the keyword appears more times in the content. When you analyze your content in a keyword density analyzer and notice that the keyword density is low, consider adding the keywords numerous times in the content to increase the keyword density in SEO.

keyword density in SEO

Take, for instance, this keyword density in SEO example; you have SEO content of 300 words, and then you have your keyword appearing 3 times in the content. The keyword density in that SEO content is 1 percent. Adding the keyword 3 more times to have 6 mentions of the keyword on the post will increase the keyword density to 2 percent.


This acronym stands for term frequency and inverse document frequency and refers to an advanced way of measuring keyword density and is used by most information retrieval systems. Usually, systems use a formula to calculate keyword density on a page. It further offsets the keyword density with an inverse document frequency number. What happens is that the words that are highly used in that document are deprioritized, and that will increase the frequency of the relevant keywords. Such formulas are useful in user modeling, data mining, and information retrieval.

Where Did It All Begin? The History of Keyword Density in SEO

Before we dig deep into keyword density and its relevance in SEO, let’s first consider the history of keyword density in SEO. Way back, web crawlers worked with library catalog systems except that they were more advanced. These systems were helpful in helping users find the information they were looking for. The system used metadata from a certain site as a file tab in their catalog. Over time, the websites could update the file tabs with priority keywords. That way, site engines would then organize sites according to their rightful position in the index.

Nevertheless, the earliest algorithms made sure that the content on a site should be similar to what was in the meta tags. Site engines such as Google wanted to come up with a way where the content would rank against the content available online, even if the sites with the content did not update their meta tags. Keyword density thus made provision for a way for site engines to measure, objectify, and understand the content on a web page.

keyword density in SEO

That meant that when a user was looking for a certain keyword on Google, and there is a website with a high keyword density, Google would automatically guess that the website was a great fit for that user. Later, there was an SEO strategist who came up with rules around keyword density and how it influenced a site’s rankings.

The Onset Of Keyword Stuffing

As keyword density in SEO gained popularity, some SEO content creators believed that they could hack SEO rankings by including as many keywords as they could on a certain length of content. Therefore, anyone who wanted a high ranking on a keyword density checker would include the keyword in the title, title tags, headings, meta description, and body. What this trend caused is the influx of content with a lot of fluff. The content felt forced and lost the authenticity that content should have. In some instances, content creators could add lengthy footers at the bottom of the webpage, which could have multiple words with different variations of the keyword. This technique of including a lot of keywords in online content is known as keyword stuffing. That time, keyword stuffing seemed to work well that it found its way into off-page SEO, creating backlinks with anchor text matching.

Google Catching Up

It wasn’t long before Google caught up and took relevant action. There was a Panda update that penalized sites that had shallow content and an unusual high keyword density. The Panda update also targeted sites that had manipulative tactics such as cloaked texts. Instead of trashing the keyword density metric, there were advanced systems that would detect any unnatural manipulation of the keyword density metric.

After that, there was balancing out with other on-site factors with the off-site look at trust signals. Those changes led to the advanced of search engines to what we know them to be today. Today, there are a number of usability and trust signals that, in combination with the search behavior of a search engine, will determine the relevance of a keyword. That way, a search engine will give users the best user experience in regard to the availability of quality content. To date, keyword density is a key parameter in the search algorithm of Google, but it is more complicated.

The Effect Of Keyword Density in SEO On Google Rankings

Now that you understand what keyword density is, how to calculate it, and its history, you may be wondering whether it affects Google rankings? Based on the discussion above, it is obvious that keyword stuffing affects a site’s rankings negatively. So, is keyword density any important?

Yes and no.

It is highly unlikely that a simple look at keywords words is a Google ranking factor. However, there is evidence that using a natural tone and including keywords appropriately in the content will improve Google rankings. Not only does that reinforce your site’s relevance, but also it improves user experience.

Consider keyword density in SEO as a topical compass. Not only is it objective and fast, but also it keeps your content tightly focused on the important concepts.

Keyword density is a critical element for any SEO content creator to include in their competitive analysis. Conduct this experiment: Google a certain keyword and use a tool to dig into the data behind the search results that appear on the first page of Google. The information you will obtain include the type of content, the length, the number of inbound links, type of inbound links, and keyword density. It is important to note the keyword density that is doing well in the search engine’s results for the particular keyword. That is a good starting point when determining the keyword density to use for your SEO content.

Keyword Variants

Do you know that Google handles approximately 5 billion searches in a day, of which 15 percent of the searches are completely new? Completely new searches mean that no one has looked up those keywords in the past. How you ask? The way in which people search for information has changed over the years. Artificial Intelligence and voice search are the main reasons why the interaction of users and search engines had changed over the years. Nowadays, there are hyper-specific search queries, questions, and sentences that drive organic traffic.

As a result, there is more emphasis on long-tail keywords and focus keywords play a greater role in SEO. Content relevance no longer depends on the exact repetition of the keywords. Every target keyword is a ‘bucket’ that holds modifiers, questions, plurals, rephrased searches, and other search terms. When any keyword is more like a ‘bucket,’ it is hard to determine the keyword density for that term. It is critical that you optimize any keywords that have a high search volume.

keyword density in SEO

However, keep in mind that you are not optimizing those terms alone. You are equally optimizing the searches and other keywords that are related to the keyword. While anchor terms are a great way to arrange your site and be the foundation of your SEO strategy, it is hard to reverse-engineer in regards to keyword density.

It Trickles Down To User Experience

Let’s go back to the earlier statistics. Remember that there are about 15 percent new searches everyday. These new searches have made Google to start a semantic way of indexing as their ranking algorithm becomes smarter by the day. For instance, a user searches on Google “where to find cars.” The user may be looking to buy a new car or hire a car rental. To determine the search term that the user intends for the best search results, Google offers personalized context such as the location of a user and the user’s search history on Google. Google is smart in a way that it will determine if the webpage is relevant contextually for a particular keyword.

For example, you are creating content for a restaurant’s webpage, and you want to rank for the keyword “best French cuisine’. There is no guarantee that keyword density optimization will help you rank well. That is because when people type in the word best, they are most likely looking for reviews from other users. Nevertheless, your site will ranking well for that keyword is it offers the contextual clues that Google looks for. Therefore, a detailed blog-post with keywords, reviews, and platforms will be in line with the search intent.

Here is a simple way to think about semantic indexing: Google works like topic clusters. The more your content is organized according to themes, the high the relevance you will obtain for your keyword.

What Is The Ideal Keyword Density For SEO?

Understanding how keyword density works leads to the question, what is the optimal keyword density for SEO? Is that even a thing? Well, yes. It is important to know the optimal keyword density for your SEO content. Instead of aiming to have a certain percentage of keyword density, consider these practices when determining the ideal keyword density for your SEO content:

  • There is no recommended keyword density on Google for content.
  • Always measure the keyword density for high-ranking content on Google for your target key phrase.
  • When you gave top-ranking content on certain topics, reference the keyword density for future content.
  • Keyword density tools and SEO books on keyword density recommend that you stick to a density range of between 3 to 5 percent. However, you should compromise creating content that provides the best user experience, and that is natural to a reader.
  • When building on the focus of each of your webpage, look for keywords that are contextual and semantic relationship with the target keywords. You can then incorporate these keywords into your content. When doing this, utilize tools which scan content to see the related keywords and terms that you are used in top pages.

The most important thinking to remember and incorporate is that you should always strive to create content that will provide an exemplary user experience.

Keyword Density Tools

Here are some of the SEO tools that you can use to measure keyword density in SEO:


This is an SEO plug-in on WordPress, and it does more than check the keyword density in content. Yoast is a great way for you to focus on keyword density as you build your content. The main goal of Yoast is to simplify the SEO process through the use of objective metrics. Therefore, the recommendations will vary from one case to another.

keyword density in SEO

There is a premium version of Yoast which recognizes other word forms as a keyword. Also, the keywords could be in one sentence but not consecutive and still count as a keyword mention. The tool does not register the keyword if it is broken over multiple sentences. The tool may also not recognize synonyms of the keywords and how the content relates to the keyword. Although Yoast cannot match Google’s sematic indexing style, it is a great way to track any goals you may have set depending on SERP research.

Moz On-Page Checker

This keyword density checker offers a detailed insight into keyword density. When using Moz on-page grader, enter a URL and focus they keyword on the tool. Moz will rank the the page depending on different factors such as page title and keyword density, among many more. An added advantage of this keyword density checker is that it targets the keywords that your competitors are using. That gives the content creator ideas to broaden their content and boost topical authority. SERP-based competitor analysis is also helpful when conducting keyword research.

Keyword density in SEO is a critical factor in SEO content creation. However, you can be sure that there is more about primary keyword density than meets the eye. In addition, there are other SEO factors that you need to incorporate with keyword density for SEO optimization. The different factors work collectively to produce quality content that offers the best user experience and high Google rankings.

As an SEO content creator, there is nothing wrong with seeking help with content creation. When in need of help in determining keyword density for your content, you should only liaise with the best. Script Millers is popular for being the leader in the provision of SEO services. The team at is conversant with the different metrics of SEO and work hard to give you content that gives you conversions and thrills your target audience.

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Keyword Research for Beginners in 2020

Keyword research is essential for beginners in getting your content high SEO rankings and improving traffic to one’s site.

The SEO field is one that is constantly changing by the day, and SEO content creators agree with that. However, despite the many changes, there are some elements of SEO content creation that remain unchanged. For instance, keyword research for beginners remains a key aspect of optimizing online content for search engines. In keyword research, you will be focusing on different keywords around a topic instead of a single word. To get the right keywords, you will need to put yourself in the shoes of your target market and consider the kind of things they would look for to find your services.

keyword research for beginners

What is keyword research for beginners?

Keyword research for beginners refers to a research technique that SEO content creators use when developing content for their websites and or blogs. This research technique helps you come up with words that you will insert in your services, goods and content and increase visibility by search engines. Keywords can be a word, multiple words, or phrases. Using keywords in your online content increases your search traffic. The majority of SEO beginners assume they know what their target client is looking for. However, guesswork is not the road to use when creating SEO content. You need to make informed choices and decisions. With this in mind, there are certain actions you need to take to maximize your keyword research.

Why you need keyword research for beginners?


Many blog posts rate poorly due to poor credibility. Search engines rank content according to the credibility it has for a certain keyword. A post is credible and ranks high naturally or through effective link building efforts.


Many bloggers use Google’s keyword tool when generating and using keywords. This tool, however, does not show the terms that users are searching for. Also, it does not show keyword terms with low search volume. Thus, you will find that bloggers within a certain niche use the same keywords in building their content.

keyword research for beginners

How to do keyword research for beginners for a blog

There is no list that you will go to and get keywords for your content. When users are looking for a particular service or good on the internet, they will type specific words on the search engine. If you want to rank for such content, you should build your content around those words. Content-based on those terms is known as keyword-optimized content. When you use a keyword that is too popular, you may not rank well for it. You should consider using another keyword that will make you stand out among the competition. Using the right keywords appropriately will improve your SEO rankings and thus cause many users to click on your listing.

Do not overuse a keyword

Even so, you should not use one keyword in your blog post, repetitively. Stuffing keywords in your content is not only boring to your users but also bad for search engines. For instance, Google penalizes content creators who stuff keywords in their content. Instead of stuffing your content with keywords, you should use LSI keywords. LSI keywords refer to words and phrases that are strongly related to each other and are related to the topic. Search engines understand that there are some words that are connected to your topic, and looks for those words when evaluating your content.

Ultra long-tail keywords

The key thing to being a top keyword researcher is to get ultra long-tail keywords and optimize the keywords in your post. That will ensure that your posts rank high and you will reap site traffic as a result. More site traffic means that there will be increased user engagement. That will generate more links to your site and thus improve site credibility. As a result, you will ranking high even for other keywords later.

keyword research for beginners

Keyword research for beginners methodology

The step to step way of having a keyword research strategy for your PPT is as follows:

Create a good post

No matter how good your choice of keywords is, the keywords will not work effectively if your content is not top-notch. Your content should be strong, engaging, and have a particular theme. Your content should be of decent length. Mostly, the content should be above 300 words.

Keyword list

With an idea of the search items that you are targeting, you can create a list of the keywords that you may use using a keyword planner tool. An advisable method is to start with your content and the data of your website. Google Analytics will help you see the terms that have attracted visitors to your blog or website. You will also see the posts and pages on your website that are the most popular. In the instance where site visitors used private searches, the search terms they used will show as ‘not provided’. You can use public information about your site searches to find out search terms. Aggregated public information sorted according to your location will reveal the search terms that users used.

Understanding who was searching your content and their reason for the search is the key to knowing which keywords to use from a keyword explorer. Understanding who was searching your content and their reason for the search is the key to knowing which keywords to use.

keyword research for beginners

Search difficulty of keywords

When picking out keywords, you want to be sure that you evaluate their competitiveness. There are keyword analyzer tools that you can use to determine how competitive the keywords you choose are. The higher the difficulty a keyword is, the hard it will be to compete with other keywords in search rankings. When starting your content creation journey, use keywords that are low-difficult and those that are giving you ranking. Once you increase your site traffic and get better Google results, you can attempt using high-difficulty words.

Use keywords strategically

Once you have your target keywords, you need to include them in your post strategically. The keywords should sound natural and should deliver a high SEO value. A good example is to include the keyword in the title, post headings, and in the first instances of a paragraph. You should limit using similar words after 2-3 paragraphs. Incorporate other words from the LSI keyword group to increase your content’s authority with search engines. Also, look for alternate terms to incorporate in SEO-sensitive elements such as link anchor text, image alt-text, and image file names.

Ensure your quality is top-notch

The value you are giving your customers is what matters in the long run. Search engines look past the keywords in your content. Search engines look into other factors the most important one being the quality of your content. To succeed in this, post high-quality content that targets your users regularly. Search engines use algorithms to categorize the content. The algorithm changes constantly to deliver helpful search results. Therefore, you should focus on creating and publishing top-notch content.

Keyword research for beginners tools

Some of the useful keyword research for beginners tools that an SEO content creator can use include:

Google webmaster tools

This tool is available as a free tool and is useful in managing a website in multiple ways, such as in the analysis of the current performance in search results. You will get an idea of the search items that users are using by reviewing the queries from your site.

Keyword Research for Beginners in 2020

Google keyword planner

Originally, the purpose of Google Keyword Planner was to plan AdWords campaigns. However, it is very handy in SEO work. You can input your service or product and narrow down to a specific location and product category. The search engine will give historical statistics on what users have been looking for. The ideas from the ad group will give you an idea of the search terminologies that searchers use. You could be tempted to use words with high volume searches, but this is a risky move. It is hard for a competitive search term to rank highly, and it is equally hard to phrase it in a way that a user would search.

SEO Book Keyword list generator

This tool allows you to enter modifiers and keywords and generate a list of phrases that are related to the keywords.


This is a paid tool and has multiple features that are related to SEO. One of the features is a content strategy tool which gives you a list of topics that would support your blog posts. Once you set your topics, you will review the volume of your keyword on the topics you choose from a keyword checklist.

Ahrefs Keywords explorer

This is a paid tool, and it helps a content creator come up with keyword ideas. The database of this tool is wide, and it will give you keywords that apply to different situations. Some of the search metrics that are unique to this tool are ‘clicks per search’ and ‘clicks’. You can estimate the traffic that each keyword will bring.

Tracking keyword research performance for beginners

You can only get better at keyword research if you evaluate your performance regularly. When you want to track how your keyword research is doing, you need to have signed up for Google Search Console. You will get insight into how your search engines view your website or blog. You will view how your keywords are ranking and the average position in search engine results.

Tracking keyword research performance

Common mistakes when doing keyword research for beginners

Focusing on one keyword for a single post

Once you have a blog post, the ranking of that post is not limited to one keyword. Other terms that are related to the keyword play a major role in the ranking of your post. Therefore, it is important that you optimize your keywords. SEO tools help optimize phrases and gives you synonyms that you can add into account.

Not sure whether you use singular or plural

It is important that you check whether you are using the singular or plural form of the keywords. Search engines are smart enough to distinguish that singular or plural form of a keyword mean the same thing. However, the number of results and search result pages are different because what users look for is different. In that case, it is essential that you consider the intent of people looking for the keyword.

Consider this; an individual looking for a singular version of a keyword may be looking for more information while an individual looking for the plural version of a keyword may be comparing different items. The intention of your targeted users will determine whether you will use the singular or plural form of a keyword.

Failing to evaluate

If you are looking to rank keywords, you need to check whether you are succeeding. Evaluating how people are finding your content will help you assess your progress. You can evaluate your keyword performance by googling the keyword once in a while. However, remember that you may get biased search results. That is because Google offers personalized search. To avoid this, search your keywords using a private browser and see how your article is performing. Once you evaluate your keyword performance; you will know whether you should use long-tail keywords or more competitive keywords.

Not minding the search intent

Different people have varying search intents when looking for content. That makes it important for a content creator to understand the intent of users. There are three common intents that any user could have; navigational, informational, and commercial. Navigational intent refers to when a user wants to go through a specific website while informational intent refers to when a user wants to look for information. Lastly, commercial intent refers to when a user wants to purchase something. Therefore, your content will not make into the results pages if you do not meet the intent of the user no matter how great it is.

Keyword research is helpful in getting content ideas to help you engage with your users better and boost traffic to your site. As a beginner in SEO content creation, it may seem such a hard task to get it right in keyword research. However, the more you practice and the longer you do it, the better you become at it. You can also obtain SEO writing services from Script Millers, the lead in SEO content creation. You can also obtain keyword research for beginners tips and guidelines on creating top-notch content for your blog on

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SEO Keyword Research Tips for New Website in 2020

Even in 2020, keyword research remains among the best strategies anyone can use to rank their websites high on search engines like Google and Bing. On matters of search engine optimization, keyword research is a very continuous activity, contrary to what many people may believe.

A proper keyword strategy is an ongoing process. It could have significant ramifications or benefits on how you reach new customers and leads on the web. is an established SEO article writing service with stellar content on how websites can rank high on search engines. SCRIPT MILLERS has a fantastic pool of talent and expertise willing to write your articles on all matters SEO. To top it all off, their rates are very pocket friendly.

If your business relies on digital marketing, you cannot go wrong with the keyword research tips we will provide in this article. We will give you essential tips for making informed decisions on matters of budgeting, strategy, and implementation.

keyword research tips

How Do You Do Keyword Research in 2020?

Over the years, more search engines have been modifying their search algorithms. They now progressively focus more on satisfying search intent and topic recognition more than keyword matching. However, this does not expressly imply that we should ignore keywords when developing SEO strategies.

Keyword selection and research are still relevant and useful part when developing an SEO strategy. It provides a solid foundation for nearly all other digital marketing activities, such as content development and planning, structuring, and optimization.

However, due to the previously mentioned modifications, approaches to keyword research ought to change accordingly. To answer the question “how do you do effective keyword research,” abide by the following workflow:

Define All Your Competitors

Keyword research tips are incomplete without factoring in competitors. When developing your strategy, it is safe to assume that you have some knowledge about your niche of choice and several keywords that describe the products or services you offer. Therefore, you should create a list of potential topics.

The list of topics you create will form a sound basis for hunting for good keywords and discovering your competitors. Using these keywords, you can do thorough searches on search engines to find out the highest-ranking websites. These websites are the competitors you should monitor.

Find out the Keywords Your Competitors Rank For

Next, paint a better picture of your competitor’s keywords. This will help develop meaningful insight into the ideas that work for websites within your niche. Also, identify specific keywords that drive the most traffic.

Select Target Keywords

Now that you have plenty of keyword ideas to choose from, it is time to pick the best. Prioritize your selection to keywords that will help outrank your competitors. Keyword difficulty dramatically comes into play here.

As an essential rule in keyword research tips, the higher the value of specific keywords, the greater the effort you will need to rank them. After selecting the specific keywords you intend to target and including them in your list, the next natural progression is deciding how to utilize them.

Identify Search Intent

Just to recall, the whole idea behind keyword research is optimizing or building a website’s content around specific keywords. To help your website rank for certain target keywords and drive high converting traffic, you should identify the kind of content people expect when searching for specific keywords.

Check the SERPs for your specific keywords. Using rank tracking services, you can include tags in particular keywords. The tags you choose to add should all point at the search intent behind your set of keywords.

keyword research tips

How Do I Find Keywords for SEO?

An essential part of all keyword research tips is finding keywords for SEO purposes. Regardless of your SEO strategy, the following process should sufficiently answer the question “how to search for keywords.”

  1. Create a list of the most important topics. Rank them according to relevance based on the knowledge you have about your business.
  2. From your list, fill in all the topic buckets with potential keywords.
  3. Do thorough research on all related search terms.
  4. In each topic bucket, check for a combination of long-tail keywords and head terms.
  5. Investigate your competitors to see how their keywords rank.
  6. Remove irrelevant keywords from your keyword list using Google AdWords keyword planner

How Do I Do Keyword Research for Free?

In our keyword research tips, we provide both paid and free tools for conducting keyword research. While there are numerous paid keyword research tools, you can take advantage of a free keyword finder if you are on a tight budget. Free tools are a critical component of keyword research hacks. Some excellent keyword tools to help rank your website include;

  1. Google AdWords: keyword planner
  2. Google Correlate
  3. AdWords and SEO keyword permutation generator
  4. Keyword In
  5. Soovle
  6. Ubersuggest

Where Can I Get SEO Keywords for Free?

We get it; most people would like to rank their websites. However, they may not have big budgets to spend. In our keyword research tips, we explain how to get free SEO keywords.

Performing keyword research is not only a matter of keywords but also questions and phrases that answer the questions of target audiences. Such questions and phrases are a vital component of any kind of digital marketing campaign.

While gathering all this information can be cumbersome, completing your keyword research will help in providing valuable information for your marketing campaign. There are plenty of free resources designed for gathering this information. Some of the best sources for free SEO keywords include:

  1. Google trends
  2. Question DB
  3. Answer the Public
  4. Keyword Tool Dominator
  5. “People Also Ask” by Google
  6. Also Asked

What Is SEO Example?

SEO is an acronym for Search Engine Optimisation. This entails all the activities involved in increasing Internet visibility. Internet visibility is how high webpages rank in unpaid search results in search engines.

Some examples include:

On-site SEO

While most keyword research tips focus on what happens outside the website, some critical elements of search engine optimization happen within the website in question. When using any SEO strategies, always avoid overdoing/overusing any elements.

keyword research tips

Some essential on-site optimization elements that should be part of all the main pages, particularly homepages, include Title Tags, Meta Descriptions, Header Tags, Image Name and Alt Tags, Internal Links and Bolded Text.

Off-site Optimization

Arguably, link building is among the SEO tasks that most people talk about. Its main goal is to get other websites to link to a specific website. The three most common types of links and link building methods are organic links, black hat, and white hat.

SEO Keyword Research Tips for New Website in 2020

Integrating keyword research tips into digital marketing processes is an essential part of better decision-making. By following sage, keyword research tips, we can make sound decisions on matters of budgeting, strategizing, and implementation.

This, however, begs the question, “how can we make the most of SEO keyword research?” Even though many people are aware and may already use Google keyword planner research basic keyword results, there are even better methods available. Below we dive into some keyword research tips recommended by most SEO experts.

Utilize Negative Keywords

Negative keywords are words that anyone should ideally avoid targeting in their PPC ad campaigns. While not very conventional, using negative keywords in targeting strategies is among the numerous methods, you can implement to skyrocket your SEO to a higher level.

Implementing negative keywords in a targeting strategy helps in narrowing down the search engine users you may be targeting. Narrowing down your approach helps in reaching only the right target customers fit for your products or services.

For instance, assuming your company offers services that are occasionally free, but you intend to increase paid packages or memberships. In such a situation, you may want to include “free” as your negative keyword. This implies that your advertisement will not show up in search engine results for phrases that contain the word “free.” It is worth mentioning that the negative keyword only applies to products or services within your niche.

To do this, head over to Google Keyword Planner and add specific negative keywords. Begin by selecting “keywords and targeting,” then select “keywords negative.” Add your particular negative keywords then proceed to select a particular ad campaign or group. To ensure your advertisements never appear for search terms that contain your identified negative keywords, enter the specific negative keywords in your edit panel.

Develop Your List of Localized Keywords

Among the most crucial keyword research tips for small and new businesses alike to rank their websites high on search engines is focusing on localized phrases and keywords. For most small businesses, the primary aim is usually reaching local customers who are often within close proximity to the businesses’ physical store locations.

A handy approach for reaching such local customers is developing content that specifically targets your set of localized keywords. Ideally, your keywords are words that nearby customers may search when doing their research on search engines.

keyword research tips

To begin building your list, start by searching keywords that contain your business location. For example, “Atlanta plumbing” or “plumbers in Atlanta.” After this, diversify to other places that your business serves within the nearby region.

Localized Keywords for Customer Targeting

If your business frequently works with geographically diverse customers from surrounding cities, then also conduct keyword research for phrases and keywords commonly used in those cities. By doing this, your business can effectively target all customers within its service areas.

A key observation you may notice when conducting keyword research for targeted, localized phrases and keywords is that they receive less overall traffic compared to more general, broader keywords. However, never let this observation shy you away from targeting more specific keywords in your content. While they do tend to receive less traffic than their broader counterparts, they effectively put a brand in front of local customers with high intentions of buying.

When building your list of local keywords, it is worth remembering that you will often face variations in how local customers search for products and services on the web. For instance, homeowners may search for “Atlanta plumbers,” “plumbers in Atlanta,” or “best plumbing services in Atlanta.” Therefore, consider all the options available in reaching local customers.

Never shy away from including long-tail keywords. These keywords can be an essential part of reaching untapped populations.

Identify the Keywords and Phrases Your Competitors Target

If you wish for your small business to one-day rank number one on popular search engines, then it is high time that you start observing what your competitors do. Finding out the keywords your competitors target is a very simple yet effective tactic that many people often underutilize.

Knowing the specific keywords your competitors target can help your small business get a competitive edge over other similar businesses. It can also help your business in targeting customers that look for the specific keywords you identified.

Now that you understand the importance of identifying the phrases your competitors use, you may ask yourself how you can get started. If you happen to use Google, then log into your Google ads account and select “search for new keywords using a website, phrase, or category.” After doing this, rather than finding potential keywords by inserting your URL, enter your toughest competitor’s URL.

Relevant Keywords and Topics

Depending on your competitor’s website, Google will provide you with a list of relevant keywords and topics. To narrow down to the specific phrases and keywords your competitors target on their sites, click on “Ad group ideas.” The list generated will give you meaningful insight into long-tail keyword ideas, their respective search demands and volume, and competition level.

However, never assume that prioritizing keywords with the highest search volumes is always the most fruitful approach. For example, some keywords may have very high search volumes but have a surprisingly low number of clicks. Some good examples of these are search queries that already include an answer box.

In such instances, ranking high in search engine results is pointless since the users never have to bother clicking on the link anyway.

keyword research tips

Try targeting keywords with low competition and a decent number of searches per month. The ideal bare minimum number of searches should be 1000. Keywords and phrases like these are goldmines, and you should invest significant resources and time in targeting them.

Use the Google Suggest Feature to Your Advantage

Considering Google is currently among the most popular search engines available, it makes sense that they provide quality search engine results to its users. Therefore, Google is an invaluable resource for finding out what converting customers look for when they search for brands within your niche. In this regard, Google Suggest is one of the best resources small businesses have for finding additional keywords.

Google Suggest appears whenever anyone searches for certain phrases or keywords. If you have used Google before, then you probably, know that Google generates a list of similar yet relevant search terms below what you search for. For small businesses, this could be a bank of untapped keyword opportunities.

All a business needs to do is begin searching its own list of general keywords by typing them into Google’s search toolbar. They should then take note of all relevant, potential keyword phrases that Google returns.

What makes this tool so valuable for businesses, especially, is how it allows them to access meaningful insight into what Google picks up from searchers’ patterns. For example, Google recognizes when users have to type several phrases before finally arriving at their desired search results. To offer more optimized search results, Google provides relevant suggestions to help users quickly find accurate results.

Using This Resource

To make the most of this resource, all you have to do is visit Google and type the most popular keywords for your niche. While typing into the Google search bar, you will begin to notice the suggestions offered by Google in the form of additional keywords. You can take note of such phrases and keywords and use them in your list of potential keywords for targeting.

However, it is worth noting that Google updates keyword suggestions after 2-3 weeks. This implies that all the recommendations that pop up when searching for relevant keywords reflect the most recent phrases and keywords among searchers.

Want to discover even more suggestions? Then scroll to the bottom of the results page and click the “searches related” button. This will reveal popular searches similar to your potential keyword. By doing so, you can discover a lot more keywords that potential customers look for when conducting product research.

Look for Common Customer Questions

The questions your customers ask are an excellent resource for finding keywords. A great way of skyrocketing your SEO rankings is developing content that focuses on common concerns or questions among your target customers.

When you identify questions that your target customers frequently ask and develop content aimed at solving their questions, you increase your chances of reaching customers who may search for answers.

A great way of finding relevant questions to answer is asking your current customers for any questions they may have regarding your Brand or brands similar to yours. Some practical ways of getting this information from the customers are interviews and customer surveys.

Additionally, you can enquire from your sales department for potential customer questions. The sales department can have plenty of helpful questions as they interact with the customers directly.

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