Search Engine Optimization (SEO) is essential for any web page, including blog posts. When you optimize your SEO blog content, you improve Google ranking, which makes your web more visible to people. A higher Google ranking is easy to achieve with the right strategies.
Search engines such as Google provide users with a platform to market their work. However, to ensure that your blog or web page reaches as many people as possible, you have to explore ways to improve Google ranking. This article provides 20 free hacks to improve Google ranking with SEO blog content.
How do Bloggers do SEO?
SEO blog content is easy to achieve by using a few techniques. Most bloggers quickly achieve Search Engine Optimization by using these techniques. Read on to find out the SEO blogging guidelines that will guide you on how to rank higher on Google.
20 Free Hacks to Improve Google Ranking with SEO Blog Content
Organic search is an essential strategy to generate more web traffic for your blog. The input of a content creator or blogger in generating web traffic is significant. These 20 free hacks to Improve Google Ranking with SEO Blog Content will make you enjoy the benefits of higher ranking. These hacks will give bloggers a comprehensive guide on how to write SEO friendly blog posts.
Use a compelling title.
Most people say that the title of the blog post is the most critical part. I partially agree since the content of the blog should be the most critical part of the blog. However, if your title is not appealing, then no one would stop by and view your content. Therefore, the title of the blog post should act as a hook. Intriguing SEO blog topics easily captures the attention of the audience. Consequently, more visitors on your page increase web traffic.
Focus on keywords to optimize your blog posts
A blog post usually consists of a certain subject matter that communicates to the audience. When creating your blog, always have in mind a primary keyword, which is the backbone of the whole blog. From the primary keyword, formulate several other secondary keywords that will help improve Google ranking. Incase people are searching for content that is related to your blog; using keywords would make your post among the top results on Google.
Maximize the use of internal linking
The use of internal links in your blog post is a smart way of promoting your posts. Provide three or four links within your post that direct your readers to your previous work. Redirecting your audience to your other posts creates awareness of several other blog posts by using one post. Internal links improve Google ranking by increasing the traffic as well as time on-site. Most search engines use these parameters to gauge the authority and relevance of your blog.
Use WordPress SEO plugins:
The most popular Content Management System (CMS) is WordPress. WordPress is popular due to its huge market for free and premium plugins. Using WordPress plugins makes your WordPress site an SEO powerhouse.
- Yoast SEO plugin (for WordPress): Yoast is a free plugin that assists in creating high ranking SEO content. The readability and SEO analysis by Yoast gives that will help optimize your content on search engines. Yoast offers a variety of other services that will help in branding your site. For Yoast Premium Users, Yoast provides synonyms as well as a variety of related keywords that will boost the optimization of your article. Yoast plugin assists bloggers on how to improve Google ranking in WordPress.
- Other plugins include SEMRush, Google Search Console, Ahrefs, Google Keyword Planner, All in One SEO Pack, and Rank Math.
Use your website analytics to create better content
You cannot achieve success without taking the time to assess your progress. Thus said, checking your website analytics is a good way to improve Google ranking on your site. Consider your previous posts. Find out which blog posts are doing better than others. From the analytics, you can try to figure out why some posts are popular than others. This way, you will know what to improve on and what to avoid.
Search for blogs that publish trackbacks
A common method of improving the rankings of your blog is by using trackbacks. The use of trackbacks is a method of acknowledging and appreciating links used within the blog. The trackbacks get listed at the end of the post, somewhere near the comment section.
If you haven’t used trackbacks before, you could start by searching for popular blogs that publish trackbacks. Consider the most popular post(s) by the blog and recreate something out of it. Advance on the scope of the post to give in-depth information. Afterward, notify the bloggers of the original post (by email, probably) of your new creation of the same topic but with a wider scope of information. You are likely to get trackbacks if you did a great job.
Be consistent with blogging
Creating an online authority takes time. When you get there (or while on your journey to get there), quitting can never be an option. Some bloggers might not necessarily quit but take ages to create something new. The inconsistency is a good way, if not perfect, of chasing your audience away.
One thing about SEO is that Google loves fresh content. Therefore, to improve Google ranking with SEO content, consistency is a must. Being consistent will make your blog rank higher in search engines, i.e., Google. Generally, your frequency in providing updates or introducing new content determines the success of your site. Google ranking tool will easily notice your consistency.
Use a relevant Meta description to improve on clicks
The use of a Meta description is also an important feature of improving Google rankings on any blog. The Meta description is a smaller section under the title that gives an insight into the contents of the blog. Ensure that you compel your audience with the description so that they click on your item. Always remember to keep your focus on the keyword when writing the Meta description. Keep the total number of your characters in the Meta description section below 160.
Check your URL structure
The URL structure of your block also needs consideration if you want to improve Google ranking with SEO blog content. Make your URL user-friendly by making it both descriptive and short. The URL should reflect on the title of the blog. Therefore, you must create something that provides relevant information in the blog. There are a few rules that govern the structuring of blog URLs:
- Avoid using underscores, use dashes instead
- Ensure that you do not use special characters such as dates in your URL since they make the structure look longer
- Avoid using a proper case or uppercase letters in the URL. Instead, try using lowercase letters
Have a plan for web content updates
As discussed earlier, Google prefers new and fresher content to older ones. Therefore, you have always had to go back to your drawing board to ensure you create a schedule for regular updates. This way, you are sure to improve Google ranking with SEO content. The overall result would be a long term success since creating updates is a continuous process.
Create beauty in your web design
Entice your audience with compelling web design. Nice web designs will make people stay on your sites longer. A higher bouncing rate will make your block rank lowly on search engines. What is a bouncing rate? When anyone inputs any search query and lands on your page but does not find what they were looking for, they would bounce back to another page. If the frequency of this happening is high, then you have a high bouncing rate.
A beautiful web design easily attracts users. Arrange your content nicely and compellingly.
Design your web navigation for better User Experience (UX) and SEO
Check the size of images on your blog post
Any blogger should understand that using images is very important in SEO blog content. Images act like hooks for your users to pause on your site and check what the blog is about. However, merely using images is not enough. You should always consider the sizes of the images. Using boated images on your blog automatically slows down the rate at which the page will download. Consequently, the speed of the site will decrease. Using small-sized images that are easier to load is a blog SEO checklist.
Evaluate the speed of your site
Most users prefer faster sites to slower sites. A slow site will automatically have a low number of searches. Considering the speed of a site is very important if you want to improve Google ranking with SEO blog content. To assess the speed of your site, you could use the Page Speed tool created by Google. The tool analyzes the site and gives relative recommendations for each site. The Site Performance page is also a reliable tool used in testing the speed of a site.
Minimize the space created for ads
Minimizing the space created for is something you should consider when designing your website. Why? Ads bring more money, I know. However, you should also keep in mind that too many ads would automatically slow down your website’s load time. A slow website reduces the site’s web traffic.
From a user’s point of view, most users dislike pages with too many ads. Sites with too many ads get negative reviews from users. Why would someone want to stop by on such a site? I bet no one would. The result would be low web traffic.
Keep the number of links on your blog page less than 100
As a recommendation by Google, bloggers should keep the number of links in their content below 100. Although you can use more than 100 links. The limit is mainly for the improvement of user experience and the general web design. Why limit the link number?
Initially, Google used to index pages of up to 100 kilobytes, which is the equivalent of 100 links. Nowadays, however, indexing is possible for larger pages too. If you use more than 100 links, you will only pass on a limited amount of PageRank. Therefore to be safer, it is better to limit the number of links to less than 100.
Open an opportunity for subscriptions
Pages with open opportunities for subscription influence web traffic on the pages. Subscriptions create a platform where users can get notifications whenever there are any changes in the blog. The number of subscriptions is also a nice way to gauge the analytics of your site. A higher number of subscribers would tell you that you are on the right track. However, if the number is stagnant or relatively low, then you might need to do some polishing on your content.
Write relevant content to your audience
So now that you have decided to be a blogger, you must define a target audience. For this reason, you always customize the content to meet the needs of your users or customers. Relevant content gets more visitors and more time on-site. This way, your site can improve Google ranking with SEO blog content.
Make your blog mobile-friendly (responsive)
In recent times there has been a considerable increase in the use of mobile phones. With the rose of smartphones, people can easily access the internet without using a computer. For this reason, Google prioritizes blogs that are mobile-friendly over those that are not. Ensure that whatever can be viewed on a computer can also be viewed through mobile phones. This way, Google is likely to recognize your content and rank it highly.
Use SSL certificate on your site to improve Google ranking
Bloggers should move to SSL as soon as they launch their blogs. Using an SSL certificate will create accessibility to HTTPs. Google usually prefers sites that use SSL to those that do not. Installing the SSL certificate on your website improves the security of connections between the web server and the browser.
How Long Should Blog Posts be for SEO?
In case you are using Yoast SEO for bloggers, Yoast plugin scores the length of our blog posts. The Yoast SEO plug determines the length of the blog by using the total number of words used in creating the blog. For blog pots to rank well in search engines such as Google, they should have at least 300 words. Generally, longer posts get a higher ranking than shorter ones. However, longer blogs usually require more experienced writes to maintain the readability of the whole text.
What is the Importance of Checking the Length of Blog Posts?
As mentioned earlier, creating a longer post is helps in improving Google ranking with SEO blog content. Blogs with more than 100 words usually get a higher ranking than shorter ones. If you want to increase web traffic on your blog, it is vital to consider the overall length of the whole post. Therefore, checking the length of your blog will guide you on how to increase visibility on Google.
How Does the Text Length Improve Google Ranking with SEO Blog Content?
Opportunity to use your keywords in more instances:
If you write an excellent long text, the chances are that you will use the primary keywords in more instances than in shorter blogs. Ensure that you use the keywords naturally to optimize your blog. In most cases, some bloggers try to stuff in the keywords in short blogs, which distorts that natural feel of the blog.
Search engines such as Google consider shorter content as ‘thin’:
Typically, Google gives a low rank to thin content. In case your blog post consists of fewer words, then Google might consider your blog post as ‘thin.’ Google requires that the searches on the search engine provide users with adequate information. Thus said, thinner content gets lower ranking than longer content.
A longer post is likely to have a variety of different keywords of the same subject matter:
Now that you have the chance to utilize keywords and key phrases in the text, you can use many keywords as possible. You would probably tackle several issues related to the subject matter when you write a long text. In turn, your article will appear in searches of different queries. The effect will automatically increase the web traffic on your blog. In the end, you are likely to improve Google ranking with SEO blog content.
More extended blogs aid in using more pictures:
An important factor in developing the visibility of your blog is by using visual elements. More users are likely to read through blogs that have images than those that do not. Longer posts give you a chance to insert more images. However, ensure that you do not overdo the act of adding images.
An opportunity to use more internal links:
Longer blog posts also give you the chance to utilize more internal links. The logic is that you are likely to tackle several issues concerning the subject matter. Therefore, you could link the blog to more of your previous blogs. This way, you get a chance to market your blogs.
How to Maintain Readability in Long Blogs
Sometimes, it is better to stick to shorter blogs if you are not sure how to maintain the readability of your blog. A long text that is hard to read is likely to ‘chase’ your users away. The blogs will not get shared; neither will your users come back later.
Yoast SEO for bloggers proposes the use of at least 300 words on blogs. Any blog with less than 300 is likely to receive a low ranking on search engines such as Google. However, bloggers should also remember that blogs with more than 1000 words may become harder to read. Hard to read texts usually have poor user experience, which reduces web traffic.
Tips on Writing Lengthy Blogs
- Number of words
Creating high-quality lengthy blogs is hard to achieve. Sometimes, however, you could aim at increasing your web traffic by using lengthy blogs. For experienced writers, writing long blogs, of 1000words or more, is not a hard task. For less experienced writers, it is advisable to maintain your blogs at 700-800 words. Blogging for SEO success requires that you maintain the readability of your blog.
- Use subheadings in your blog
Using subheading helps in breaking lengthy blogs into different sections. Most people don’t usually read through web content from the start to the end. Hence, by providing subheadings, your audience can always scan through your blog to the section that interests them. Help your audience in understanding the theme in every section.
- Ensure you remain relevant throughout your blog
A long blog might make you divert from the main topic of your blog. However, bloggers should always maintain the flow of their blogs while maintaining relevance.
- Use plugins such as Yoast
Yoast SEO plugin for bloggers also helps in achieving the readability of all lengths of blogs. Whether the blog is long or short, Yoast SEO plugin for bloggers is there to help you achieve the readability. Yoast plugin gives suggestions such as the distribution of your keywords and the general length of your sentences.
In conclusion, how you present your work determines how Google ranks your work. Whereas creating longer content helps to improve Google ranking on your SEO blog content, using plugins can help you achieve a higher ranking.