Keyword Research for Beginners in 2020

Keyword research is essential for beginners in getting your content high SEO rankings and improving traffic to one’s site.

The SEO field is one that is constantly changing by the day, and SEO content creators agree with that. However, despite the many changes, there are some elements of SEO content creation that remain unchanged. For instance, keyword research for beginners remains a key aspect of optimizing online content for search engines. In keyword research, you will be focusing on different keywords around a topic instead of a single word. To get the right keywords, you will need to put yourself in the shoes of your target market and consider the kind of things they would look for to find your services.

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keyword research for beginners

What is keyword research for beginners?

Keyword research for beginners refers to a research technique that SEO content creators use when developing content for their websites and or blogs. This research technique helps you come up with words that you will insert in your services, goods and content and increase visibility by search engines. Keywords can be a word, multiple words, or phrases. Using keywords in your online content increases your search traffic. The majority of SEO beginners assume they know what their target client is looking for. However, guesswork is not the road to use when creating SEO content. You need to make informed choices and decisions. With this in mind, there are certain actions you need to take to maximize your keyword research.

Why you need keyword research for beginners?


Many blog posts rate poorly due to poor credibility. Search engines rank content according to the credibility it has for a certain keyword. A post is credible and ranks high naturally or through effective link building efforts.


Many bloggers use Google’s keyword tool when generating and using keywords. This tool, however, does not show the terms that users are searching for. Also, it does not show keyword terms with low search volume. Thus, you will find that bloggers within a certain niche use the same keywords in building their content.

keyword research for beginners

How to do keyword research for beginners for a blog

There is no list that you will go to and get keywords for your content. When users are looking for a particular service or good on the internet, they will type specific words on the search engine. If you want to rank for such content, you should build your content around those words. Content-based on those terms is known as keyword-optimized content. When you use a keyword that is too popular, you may not rank well for it. You should consider using another keyword that will make you stand out among the competition. Using the right keywords appropriately will improve your SEO rankings and thus cause many users to click on your listing.

Do not overuse a keyword

Even so, you should not use one keyword in your blog post, repetitively. Stuffing keywords in your content is not only boring to your users but also bad for search engines. For instance, Google penalizes content creators who stuff keywords in their content. Instead of stuffing your content with keywords, you should use LSI keywords. LSI keywords refer to words and phrases that are strongly related to each other and are related to the topic. Search engines understand that there are some words that are connected to your topic, and looks for those words when evaluating your content.

Ultra long-tail keywords

The key thing to being a top keyword researcher is to get ultra long-tail keywords and optimize the keywords in your post. That will ensure that your posts rank high and you will reap site traffic as a result. More site traffic means that there will be increased user engagement. That will generate more links to your site and thus improve site credibility. As a result, you will ranking high even for other keywords later.

keyword research for beginners

Keyword research for beginners methodology

The step to step way of having a keyword research strategy for your PPT is as follows:

Create a good post

No matter how good your choice of keywords is, the keywords will not work effectively if your content is not top-notch. Your content should be strong, engaging, and have a particular theme. Your content should be of decent length. Mostly, the content should be above 300 words.

Keyword list

With an idea of the search items that you are targeting, you can create a list of the keywords that you may use using a keyword planner tool. An advisable method is to start with your content and the data of your website. Google Analytics will help you see the terms that have attracted visitors to your blog or website. You will also see the posts and pages on your website that are the most popular. In the instance where site visitors used private searches, the search terms they used will show as ‘not provided’. You can use public information about your site searches to find out search terms. Aggregated public information sorted according to your location will reveal the search terms that users used.

Understanding who was searching your content and their reason for the search is the key to knowing which keywords to use from a keyword explorer. Understanding who was searching your content and their reason for the search is the key to knowing which keywords to use.

keyword research for beginners

Search difficulty of keywords

When picking out keywords, you want to be sure that you evaluate their competitiveness. There are keyword analyzer tools that you can use to determine how competitive the keywords you choose are. The higher the difficulty a keyword is, the hard it will be to compete with other keywords in search rankings. When starting your content creation journey, use keywords that are low-difficult and those that are giving you ranking. Once you increase your site traffic and get better Google results, you can attempt using high-difficulty words.

Use keywords strategically

Once you have your target keywords, you need to include them in your post strategically. The keywords should sound natural and should deliver a high SEO value. A good example is to include the keyword in the title, post headings, and in the first instances of a paragraph. You should limit using similar words after 2-3 paragraphs. Incorporate other words from the LSI keyword group to increase your content’s authority with search engines. Also, look for alternate terms to incorporate in SEO-sensitive elements such as link anchor text, image alt-text, and image file names.

Ensure your quality is top-notch

The value you are giving your customers is what matters in the long run. Search engines look past the keywords in your content. Search engines look into other factors the most important one being the quality of your content. To succeed in this, post high-quality content that targets your users regularly. Search engines use algorithms to categorize the content. The algorithm changes constantly to deliver helpful search results. Therefore, you should focus on creating and publishing top-notch content.

Keyword research for beginners tools

Some of the useful keyword research for beginners tools that an SEO content creator can use include:

Google webmaster tools

This tool is available as a free tool and is useful in managing a website in multiple ways, such as in the analysis of the current performance in search results. You will get an idea of the search items that users are using by reviewing the queries from your site.

Keyword Research for Beginners in 2020

Google keyword planner

Originally, the purpose of Google Keyword Planner was to plan AdWords campaigns. However, it is very handy in SEO work. You can input your service or product and narrow down to a specific location and product category. The search engine will give historical statistics on what users have been looking for. The ideas from the ad group will give you an idea of the search terminologies that searchers use. You could be tempted to use words with high volume searches, but this is a risky move. It is hard for a competitive search term to rank highly, and it is equally hard to phrase it in a way that a user would search.

SEO Book Keyword list generator

This tool allows you to enter modifiers and keywords and generate a list of phrases that are related to the keywords.


This is a paid tool and has multiple features that are related to SEO. One of the features is a content strategy tool which gives you a list of topics that would support your blog posts. Once you set your topics, you will review the volume of your keyword on the topics you choose from a keyword checklist.

Ahrefs Keywords explorer

This is a paid tool, and it helps a content creator come up with keyword ideas. The database of this tool is wide, and it will give you keywords that apply to different situations. Some of the search metrics that are unique to this tool are ‘clicks per search’ and ‘clicks’. You can estimate the traffic that each keyword will bring.

Tracking keyword research performance for beginners

You can only get better at keyword research if you evaluate your performance regularly. When you want to track how your keyword research is doing, you need to have signed up for Google Search Console. You will get insight into how your search engines view your website or blog. You will view how your keywords are ranking and the average position in search engine results.

Tracking keyword research performance

Common mistakes when doing keyword research for beginners

Focusing on one keyword for a single post

Once you have a blog post, the ranking of that post is not limited to one keyword. Other terms that are related to the keyword play a major role in the ranking of your post. Therefore, it is important that you optimize your keywords. SEO tools help optimize phrases and gives you synonyms that you can add into account.

Not sure whether you use singular or plural

It is important that you check whether you are using the singular or plural form of the keywords. Search engines are smart enough to distinguish that singular or plural form of a keyword mean the same thing. However, the number of results and search result pages are different because what users look for is different. In that case, it is essential that you consider the intent of people looking for the keyword.

Consider this; an individual looking for a singular version of a keyword may be looking for more information while an individual looking for the plural version of a keyword may be comparing different items. The intention of your targeted users will determine whether you will use the singular or plural form of a keyword.

Failing to evaluate

If you are looking to rank keywords, you need to check whether you are succeeding. Evaluating how people are finding your content will help you assess your progress. You can evaluate your keyword performance by googling the keyword once in a while. However, remember that you may get biased search results. That is because Google offers personalized search. To avoid this, search your keywords using a private browser and see how your article is performing. Once you evaluate your keyword performance; you will know whether you should use long-tail keywords or more competitive keywords.

Not minding the search intent

Different people have varying search intents when looking for content. That makes it important for a content creator to understand the intent of users. There are three common intents that any user could have; navigational, informational, and commercial. Navigational intent refers to when a user wants to go through a specific website while informational intent refers to when a user wants to look for information. Lastly, commercial intent refers to when a user wants to purchase something. Therefore, your content will not make into the results pages if you do not meet the intent of the user no matter how great it is.

Keyword research is helpful in getting content ideas to help you engage with your users better and boost traffic to your site. As a beginner in SEO content creation, it may seem such a hard task to get it right in keyword research. However, the more you practice and the longer you do it, the better you become at it. You can also obtain SEO writing services from Script Millers, the lead in SEO content creation. You can also obtain keyword research for beginners tips and guidelines on creating top-notch content for your blog on

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