The ideal SEO article length is not a one-size-fits-all. It depends on the needs of your target audience, your keywords, and your goals.
One of the questions that content marketers and SEO content creators dispute about is whether there is a set standard for an SEO article length in 2020. Some of the answers to these question include the article should have a minimum article length of 2000 words, the article should have three interlinks, and that there must be a keyword density of about 1 per cent. While those answers could apply to some articles, there are important factors that these answers do not consider. For instance, what SEO goals does a blogger have? What is the SEO content about? And who is the target audience?
The article below seeks to address the issue of how long an SEO article should be in 2020.
How long should an SEO article be?
As an SEO professional, the goal is to generate as much traffic as you can to a website. That will require that you put up articles that meet certain standards. The length of the article is an essential feature of any article. The answer to how long an article should be is not about the number of words in the article. There is more to it than meets the eye. But before that, have a look at the statistics:
Statistics on short vs long SEO content
SEO pros say that long SEO content is better than short content. However, there is also the belief that the concentration of human beings is short-lived. Therefore, no one would want to read a long article. So, should SEO content be short or long? Only accurate statistics can give us a picture of the effect of the blog content size.
In the year 2020 alone, industry leaders in the SEO world have launched multiple studies on the significance of long SEO content. For instance, Moz published an article which showed that over 80 per cent of the online SEO content was above 1000 words. Furthermore, these long SEO articles had more shares on social media platforms than shorter SEO articles. However, when the article hit the 2000-words mark, the results were different, and the article did not get more shares.
Also, a study by Backlinko on the ideal SEO article-length revealed that 1800 words was the ideal length for SEO content. A study by Hubspot showed that it was not all about the length of an article. There was an impact of the recommended word count for SEO on performance. Organic traffic was low for articles with over 2500 words. However, articles that have over 2500 words performed best in regards to social shares and backlinks.
So, where is the middle ground on the ideal SEO article length?
The conclusion from the statistics
The above statistics do not help draw a line on the ideal blog post length for SEO in 2020. However, there are a number of things that one can get from the statistics. First, there is no set length for an article. Second, the conflict of how long an article should be extends to the experts in the SEO industry. Another establishment from the studies is that different content lengths perform better depending on what you want to accomplish.
If you want to build conversions with your content, you should stick to creating long SEO content. If your goal is to improve your site’s SEO ranking, then the 1800-word mark is what you should target. Lastly, if you are looking to position your brand and build authority in your industry, then the word count of your article is highly variable.
So, how long should my first blog post be? The answer to this question is; the ideal length for an article for your website depends on your SEO strategy and unique goals.
Quality over quantity
When creating SEO content, the quality of the content carries more weight than the quantity of the content. However, it is not easy to strike the balancing between having good SEO rankings and generating traffic. Paying too much attention to the number of H2 tags, word count, and keyword density will distract you from the main goal of your SEO content which is to offer value to your reader. Therefore, before determining the quantity of your SEO content, ensure that you pay close attention to the quality of the content.
What does the quality of content encompass?
Surprisingly, the quality of SEO content is both a science and an art. The quality of content is measurable, and you can determine the ideal length for an article by considering the quality aspects of content. The process of determining the quality of your content involves different stages which include market research, goal setting, keyword research, use of SEO tools, competitor analysis, data analysis, and testing. The entire process involves SEO so you can meet the needs of your users and the search engines.
What is the ideal SEO article length for your readers?
The surest answer to how long your article should be based on proven data and not on mere guesses. Fortunately, there is a process that you can follow to know what your target audience needs, their method of looking for content, and thus come up with the ideal SEO article length for your content.
Understand your target audience
The best way to get to know your target audience better is to conduct market research. The market research will reveal to you who your target audience is and the kind of content they would want to read. You will also tell the intent behind your audience’s Google searches. The results from your market research will lay the foundation on the SEO content strategy you should embrace. Once you determine the goals of your target audience from the market research, focus on creating content that helps them achieve any of the goals. In this case, you will be creating hyper-targeted content which targets their desires and goals.
The intent of the user
It is after knowing what your target audience wants that you will get to understand the intention when they use particular search terms. You will also generate new keywords that may not have crossed your mind before. There is an intention behind every keyword that your readers will search. Combining the results from your market research and paying attention to your user’s intent will narrow down your list of keywords.
What are your SEO content goals?
Articles should provide a reader with value. High-value content incentivizes your readers to click on the content and Google to rank your content highly. When setting goals for your SEO content, be specific as possible to make your content valuable. Beyond creating traffic and improving SEO rankings, you want to build a connection with your readers. You want to convince them to give you their email address, buy your goods, and even to work with you. The goals for your SEO content will determine how long your article will be.
Match the purpose of the article to its length
Determining the ideal SEO article-length based on the intended purpose of the blog content is not rocket science. Here are a few statistics that show the correlation between content performance and word count in 2020:
If the intention of your article is that it gets many social shares, the article should be readable and to the point. The article should not be lengthy, and 1000 words are ideal for such a blog.
Content whose purpose is to build more links should have an authoritative voice. Studies show that articles of about 1000 words receive more backlinks than longer articles.
Improving SEO rankings
When the main goal of your articles is to improve SEO rankings, you are focusing on the competitive nature of your content. Articles with words between 2000 and 2500 perform better in SEO rankings.
Creating brand awareness
It is hard to quantify brand awareness. Therefore, there is no set word count range that you need to follow when seeking to improve brand awareness with your content. What will give you a win when you want to improve brand awareness is creating interactive content. That will include adding images, videos, and gifs to the word content.
In a similar manner, there is no set word count for articles whose goal is to create conversions. That is because there are multiple types of conversions. The best way to promote conversions among your readers is to build trust with them. Thus, ensure that your articles are long enough to provide value to your readers.
The right choice of SEO keywords
At this point, with the understanding of your target audience and their goals, you probably have a list of keywords. You need to ensure that you use the right keywords for the best results. But before you fine-tune your keyword list, have a general list of keywords, also known as the seed list.
Here are a few places to generate keywords from:
The market research
When conducting market research to understand your target audience, you can generate the topics that the audience may have interests in.
Your good and or services
Besides giving valuable information to your readers, the end goal of your articles is to get the attention of your audience to the goods and services you offer. Keywords with the names of the goods and services you offer will draw your readers’ attention.
Customer feedback is invaluable to any business owner. There is information that you can draw from customer feedback and nowhere else. Also, consider the questions that most customers ask about your brand and build keywords around that.
You can use SEO tools to see the target of your competitors. But that can be such a task. Go through your competitor’s website and see the topics that they are tackling in the blog and have an idea of what you should cover.
The human imagination is limitless. Therefore, do not throw away any ideas and keywords that may pop in your mind. You could be in for a surprise when you find out the keywords that your imagination may come up with.
Narrow down the keyword list
It is okay to have a long seed list. But you cannot begin content creation based on the words in that list. You need to narrow down the list for top SEO content. The considerations when checking the strength of the keywords include the search volume, the intent behind the keyword, and competition level. So how does one test different keywords? You can test your keywords using a keyword research tool.
Using keyword research tools
There are keyword research tools that one can use when selecting the right keywords to use. You can tell the search volume of the keywords from keyword research tools. The search volume refers to the number of searches that a keyword gets in a month. You should, therefore, choose a keyword with a high search volume. A keyword research tool will also show you the competition level of a keyword. Disregard highly-competitive keywords and consider using keywords that are moderately competitive.
Get related keywords
When narrowing down your keyword list, you may find new keywords. Keyword research tools give you keyword suggestions related to your search. Add keywords that are fit for your target audience, with a good search volume, and moderately competitive.
The buyer’s journey
You need to consider the intention behind a certain keyword before using it. A buyer’s journey consists of the following stages; problem awareness, solution awareness, and product awareness. Content that creates awareness of the problem is informational, while the content that offers solution awareness is commercial. Lastly, content to create awareness on a product or service is transactional. You should ensure that your keywords cover the different stages for the types of content.
Determining the ideal length for your article
There are two ways to use to determine the ideal SEO article length: using SEO Tools and a proven method.
There are paid tools that one can use to generate data concerning a certain keyword. The results from this tool will show you all the details you need when you want to write an article on a certain keyword.
If you do not have the cash to invest in an SEO tool, you can determine the ideal length of your article using the alternate method. This method works as follows:
Look for high-ranking content on your keyword.
Open a new document in your word count tool.
Paste high-ranking content on the keyword.
Note down the word count.
Repeat the above steps for about five articles.
Get an average of the word count and use it in your blog post.
It is important to note that none of these methods to determine the ideal SEO article length is accurate. Your article could be shorter or longer, depending on the value you want to give your reader.
Offer 3X the value
The 3X rule applies to SEO content as it applies to other things. The 3X rule states that you should put up an article which is three times better than the high-ranking article. This rule makes sense as search engines will rank your content if it is better than the existing content.
Longer content does not mean more value
There is no guarantee that longer content translates to content with more value. Your reader will determine if adding more words will increase the value of your content. Keeping readers in mind when creating your article will help you stay focused on the main goal.
Testing and analysis
After gathering enough data, you cannot be sure of the effectiveness of that data if you do not test the strategy. Here are ways to know what works and to measure your results.
As you continue to create content, ensure that you track progress using Google Analytics. Look out for the posts that get the most traffic and those that result in high conversion rates. After a few months of posting and tracking, you will know what it takes to have the best SEO content and the ideal article length for your website.
There is no correct and wrong answer to the question “What is the ideal SEO article length in 2020? The ideal SEO article-length depends on multiple factors. What your target wants, the right keyword data and comparison with existing content are some of the factors that will go a long way in determining the ideal length of your article. Do you have an SEO article strategy? Does the SEO strategy suit your website? Do your articles meet the ideal SEO article length? If you are unsure of any of the answers to these questions, consider getting SEO writing guide services from scriptmillers.com. Script Millers offers unmatched SEO writing services to help website owners generate more traffic and improve their SEO rankings.