Even in 2020, keyword research remains among the best strategies anyone can use to rank their websites high on search engines like Google and Bing. On matters of search engine optimization, keyword research is a very continuous activity, contrary to what many people may believe.
A proper keyword strategy is an ongoing process. It could have significant ramifications or benefits on how you reach new customers and leads on the web. Scriptmillers.com is an established SEO article writing service with stellar content on how websites can rank high on search engines. SCRIPT MILLERS has a fantastic pool of talent and expertise willing to write your articles on all matters SEO. To top it all off, their rates are very pocket friendly.
If your business relies on digital marketing, you cannot go wrong with the keyword research tips we will provide in this article. We will give you essential tips for making informed decisions on matters of budgeting, strategy, and implementation.
How Do You Do Keyword Research in 2020?
Over the years, more search engines have been modifying their search algorithms. They now progressively focus more on satisfying search intent and topic recognition more than keyword matching. However, this does not expressly imply that we should ignore keywords when developing SEO strategies.
Keyword selection and research are still relevant and useful part when developing an SEO strategy. It provides a solid foundation for nearly all other digital marketing activities, such as content development and planning, structuring, and optimization.
However, due to the previously mentioned modifications, approaches to keyword research ought to change accordingly. To answer the question “how do you do effective keyword research,” abide by the following workflow:
Define All Your Competitors
Keyword research tips are incomplete without factoring in competitors. When developing your strategy, it is safe to assume that you have some knowledge about your niche of choice and several keywords that describe the products or services you offer. Therefore, you should create a list of potential topics.
The list of topics you create will form a sound basis for hunting for good keywords and discovering your competitors. Using these keywords, you can do thorough searches on search engines to find out the highest-ranking websites. These websites are the competitors you should monitor.
Find out the Keywords Your Competitors Rank For
Next, paint a better picture of your competitor’s keywords. This will help develop meaningful insight into the ideas that work for websites within your niche. Also, identify specific keywords that drive the most traffic.
Select Target Keywords
Now that you have plenty of keyword ideas to choose from, it is time to pick the best. Prioritize your selection to keywords that will help outrank your competitors. Keyword difficulty dramatically comes into play here.
As an essential rule in keyword research tips, the higher the value of specific keywords, the greater the effort you will need to rank them. After selecting the specific keywords you intend to target and including them in your list, the next natural progression is deciding how to utilize them.
Identify Search Intent
Just to recall, the whole idea behind keyword research is optimizing or building a website’s content around specific keywords. To help your website rank for certain target keywords and drive high converting traffic, you should identify the kind of content people expect when searching for specific keywords.
Check the SERPs for your specific keywords. Using rank tracking services, you can include tags in particular keywords. The tags you choose to add should all point at the search intent behind your set of keywords.
How Do I Find Keywords for SEO?
An essential part of all keyword research tips is finding keywords for SEO purposes. Regardless of your SEO strategy, the following process should sufficiently answer the question “how to search for keywords.”
- Create a list of the most important topics. Rank them according to relevance based on the knowledge you have about your business.
- From your list, fill in all the topic buckets with potential keywords.
- Do thorough research on all related search terms.
- In each topic bucket, check for a combination of long-tail keywords and head terms.
- Investigate your competitors to see how their keywords rank.
- Remove irrelevant keywords from your keyword list using Google AdWords keyword planner
How Do I Do Keyword Research for Free?
In our keyword research tips, we provide both paid and free tools for conducting keyword research. While there are numerous paid keyword research tools, you can take advantage of a free keyword finder if you are on a tight budget. Free tools are a critical component of keyword research hacks. Some excellent keyword tools to help rank your website include;
- Google AdWords: keyword planner
- Google Correlate
- AdWords and SEO keyword permutation generator
- Keyword In
Where Can I Get SEO Keywords for Free?
We get it; most people would like to rank their websites. However, they may not have big budgets to spend. In our keyword research tips, we explain how to get free SEO keywords.
Performing keyword research is not only a matter of keywords but also questions and phrases that answer the questions of target audiences. Such questions and phrases are a vital component of any kind of digital marketing campaign.
While gathering all this information can be cumbersome, completing your keyword research will help in providing valuable information for your marketing campaign. There are plenty of free resources designed for gathering this information. Some of the best sources for free SEO keywords include:
- Google trends
- Question DB
- Answer the Public
- Keyword Tool Dominator
- “People Also Ask” by Google
- Also Asked
What Is SEO Example?
SEO is an acronym for Search Engine Optimisation. This entails all the activities involved in increasing Internet visibility. Internet visibility is how high webpages rank in unpaid search results in search engines.
Some examples include:
While most keyword research tips focus on what happens outside the website, some critical elements of search engine optimization happen within the website in question. When using any SEO strategies, always avoid overdoing/overusing any elements.
Some essential on-site optimization elements that should be part of all the main pages, particularly homepages, include Title Tags, Meta Descriptions, Header Tags, Image Name and Alt Tags, Internal Links and Bolded Text.
Arguably, link building is among the SEO tasks that most people talk about. Its main goal is to get other websites to link to a specific website. The three most common types of links and link building methods are organic links, black hat, and white hat.
SEO Keyword Research Tips for New Website in 2020
Integrating keyword research tips into digital marketing processes is an essential part of better decision-making. By following sage, keyword research tips, we can make sound decisions on matters of budgeting, strategizing, and implementation.
This, however, begs the question, “how can we make the most of SEO keyword research?” Even though many people are aware and may already use Google keyword planner research basic keyword results, there are even better methods available. Below we dive into some keyword research tips recommended by most SEO experts.
Utilize Negative Keywords
Negative keywords are words that anyone should ideally avoid targeting in their PPC ad campaigns. While not very conventional, using negative keywords in targeting strategies is among the numerous methods, you can implement to skyrocket your SEO to a higher level.
Implementing negative keywords in a targeting strategy helps in narrowing down the search engine users you may be targeting. Narrowing down your approach helps in reaching only the right target customers fit for your products or services.
For instance, assuming your company offers services that are occasionally free, but you intend to increase paid packages or memberships. In such a situation, you may want to include “free” as your negative keyword. This implies that your advertisement will not show up in search engine results for phrases that contain the word “free.” It is worth mentioning that the negative keyword only applies to products or services within your niche.
To do this, head over to Google Keyword Planner and add specific negative keywords. Begin by selecting “keywords and targeting,” then select “keywords negative.” Add your particular negative keywords then proceed to select a particular ad campaign or group. To ensure your advertisements never appear for search terms that contain your identified negative keywords, enter the specific negative keywords in your edit panel.
Develop Your List of Localized Keywords
Among the most crucial keyword research tips for small and new businesses alike to rank their websites high on search engines is focusing on localized phrases and keywords. For most small businesses, the primary aim is usually reaching local customers who are often within close proximity to the businesses’ physical store locations.
A handy approach for reaching such local customers is developing content that specifically targets your set of localized keywords. Ideally, your keywords are words that nearby customers may search when doing their research on search engines.
To begin building your list, start by searching keywords that contain your business location. For example, “Atlanta plumbing” or “plumbers in Atlanta.” After this, diversify to other places that your business serves within the nearby region.
Localized Keywords for Customer Targeting
If your business frequently works with geographically diverse customers from surrounding cities, then also conduct keyword research for phrases and keywords commonly used in those cities. By doing this, your business can effectively target all customers within its service areas.
A key observation you may notice when conducting keyword research for targeted, localized phrases and keywords is that they receive less overall traffic compared to more general, broader keywords. However, never let this observation shy you away from targeting more specific keywords in your content. While they do tend to receive less traffic than their broader counterparts, they effectively put a brand in front of local customers with high intentions of buying.
When building your list of local keywords, it is worth remembering that you will often face variations in how local customers search for products and services on the web. For instance, homeowners may search for “Atlanta plumbers,” “plumbers in Atlanta,” or “best plumbing services in Atlanta.” Therefore, consider all the options available in reaching local customers.
Never shy away from including long-tail keywords. These keywords can be an essential part of reaching untapped populations.
Identify the Keywords and Phrases Your Competitors Target
If you wish for your small business to one-day rank number one on popular search engines, then it is high time that you start observing what your competitors do. Finding out the keywords your competitors target is a very simple yet effective tactic that many people often underutilize.
Knowing the specific keywords your competitors target can help your small business get a competitive edge over other similar businesses. It can also help your business in targeting customers that look for the specific keywords you identified.
Now that you understand the importance of identifying the phrases your competitors use, you may ask yourself how you can get started. If you happen to use Google, then log into your Google ads account and select “search for new keywords using a website, phrase, or category.” After doing this, rather than finding potential keywords by inserting your URL, enter your toughest competitor’s URL.
Relevant Keywords and Topics
Depending on your competitor’s website, Google will provide you with a list of relevant keywords and topics. To narrow down to the specific phrases and keywords your competitors target on their sites, click on “Ad group ideas.” The list generated will give you meaningful insight into long-tail keyword ideas, their respective search demands and volume, and competition level.
However, never assume that prioritizing keywords with the highest search volumes is always the most fruitful approach. For example, some keywords may have very high search volumes but have a surprisingly low number of clicks. Some good examples of these are search queries that already include an answer box.
In such instances, ranking high in search engine results is pointless since the users never have to bother clicking on the link anyway.
Try targeting keywords with low competition and a decent number of searches per month. The ideal bare minimum number of searches should be 1000. Keywords and phrases like these are goldmines, and you should invest significant resources and time in targeting them.
Use the Google Suggest Feature to Your Advantage
Considering Google is currently among the most popular search engines available, it makes sense that they provide quality search engine results to its users. Therefore, Google is an invaluable resource for finding out what converting customers look for when they search for brands within your niche. In this regard, Google Suggest is one of the best resources small businesses have for finding additional keywords.
Google Suggest appears whenever anyone searches for certain phrases or keywords. If you have used Google before, then you probably, know that Google generates a list of similar yet relevant search terms below what you search for. For small businesses, this could be a bank of untapped keyword opportunities.
All a business needs to do is begin searching its own list of general keywords by typing them into Google’s search toolbar. They should then take note of all relevant, potential keyword phrases that Google returns.
What makes this tool so valuable for businesses, especially, is how it allows them to access meaningful insight into what Google picks up from searchers’ patterns. For example, Google recognizes when users have to type several phrases before finally arriving at their desired search results. To offer more optimized search results, Google provides relevant suggestions to help users quickly find accurate results.
Using This Resource
To make the most of this resource, all you have to do is visit Google and type the most popular keywords for your niche. While typing into the Google search bar, you will begin to notice the suggestions offered by Google in the form of additional keywords. You can take note of such phrases and keywords and use them in your list of potential keywords for targeting.
However, it is worth noting that Google updates keyword suggestions after 2-3 weeks. This implies that all the recommendations that pop up when searching for relevant keywords reflect the most recent phrases and keywords among searchers.
Want to discover even more suggestions? Then scroll to the bottom of the results page and click the “searches related” button. This will reveal popular searches similar to your potential keyword. By doing so, you can discover a lot more keywords that potential customers look for when conducting product research.
Look for Common Customer Questions
The questions your customers ask are an excellent resource for finding keywords. A great way of skyrocketing your SEO rankings is developing content that focuses on common concerns or questions among your target customers.
When you identify questions that your target customers frequently ask and develop content aimed at solving their questions, you increase your chances of reaching customers who may search for answers.
A great way of finding relevant questions to answer is asking your current customers for any questions they may have regarding your Brand or brands similar to yours. Some practical ways of getting this information from the customers are interviews and customer surveys.
Additionally, you can enquire from your sales department for potential customer questions. The sales department can have plenty of helpful questions as they interact with the customers directly.