Stop words are perhaps the most commonly used words in any language. Most people would find it extremely bizarre to exclude them in a sentence completely without changing that sentence’s meaning. Unfortunately, search engines also hate SEO stop Words and would even rank you poorly if you used them inappropriately.
In SEO terminology, SEO stop Words are the most common words that search engines apparently avoid. Think of it as a way of saving space and time while processing large data during indexing and crawling. Therefore, omitting stop words altogether helps search engines also to save space in their database. That seems like a more genuine reason to discourage writers from using SEO stop Words. So, what are they exactly?
Below is an in-depth description of SEO stop Words and why you should avoid using them in your Title, Heading, and URL:
What is Meant by SEO Stop Words?
As aforementioned, stop words are the common words that we use in just about every sentence. These words may include:
- … and many more
List of 650 SEO Stop Words
Stop words occur naturally in almost everything that we write or say. They are, therefore, very essential to our language. However, they can get in your way as a writer when marketing for digital. In most contexts, stop words are considered ‘problematic’ and ‘evil,’ especially when used by copywriters. For one, they take up valuable pixel and character limits away from the copywriter. Therefore, in as much as they may be essential to how our language works, they aren’t that useful for SEO.
Say, for instance, that you wrote: Harnessing the use of Stop Words for SEO and Copywriting
Say we removed all the stop words highlighted in bold; the reader would still get the gist of what the writer means. Sure, it would look amateurish, spammy, and inorganic. The chances are that it would even be detrimental to the user experience. So, why then do search engines hate stop words so much and often ignore them? How do stop words affect SEO? Let’s find out.
More About SEO Stop Words?
Now that you know a little more about stop words, it’s vital that you also understand how to use them, when to use them, and when not to. This section should shed more light on how you should use stop words.
Understand When to Use It
Say, for instance, that you want to search for the best SEO article online. Often, the user query should be something along this line: best SEO Blog or Free Online SEO training or Free SEO Learning Blog.
By analyzing this query, you realize that the user doesn’t use any stop words in his/her query. It’s, therefore, vital that the copywriter also incorporates that same setting in the article’s Title and Heading. This would help to get the user’s search completely mapped with your blog. This is the ultimate secret for getting your website to be ranked higher in search engines.
Don’t Use it In These Sections
- Anchor text
- Meta tags
Besides the keyword, you can always use SEO stop Words in your content. Keep in mind that your content is meant for the user and not the search engine. However, it’s important that you refrain from adding stop words right before or after your keywords. This might only end up distorting the effect of your keywords. Also, try not to include any stop words in the article sections mentioned above. Remember, these sections of your blog are what will link you with your target user. You, therefore, want it to be as optimized as possible.
Will Stop Words Dilute Your Ranking?
Yes, it will. Using stop words, especially in your blog Titles, Headings, and URL, will dilute your rankings in the search engine results. This may sound confusing, especially if you search for a term online but realize that that the top search uses stop words in URL SEO, Titles, and Headings. A simple explanation for this may be that the said website already has a decent number of regular visitors on its website. Their content quality may also be the reason why they rank so high. Remember, SEO stop Words aren’t the only grading factor that search engines use to rank websites.
If, however, you just built a new website, then it would be wise not to use and stop words with your keywords, Titles, Headings, or URLs.
Minimizing the Usage of SEO Stop Words
You cannot write a complete article without incorporating stop words. That’s a fact. In fact, your article will become meaningless and without focus, if you don’t use stop words. However, you cannot also use stop words around keywords, and other sections of your blog used to rank your article. It’s a conundrum.
The best solution is, therefore, to avoid using stop words altogether if possible, especially around keywords. Remember, you are writing for users, and not for the search engine. Your users should be able to read and understand your content easily enough. Don’t compromise on the quality of your blog simply because Google says so.
Why Search Engines Ignore Stop Words
Search engines like Google, Bing, and Baidu consider the quantifiable cost that’s associated with every search. If anything, it’s possible that search engines have done the math down to the last fraction. When you perform hundreds of millions of searches daily, those fractions add up and become more costly.
To this end, most search engines often ignore stop words completely in their queries to help make their searches more efficient. To be more specific, it takes less computational power for Google to search for “Cats France” than it does to search for “Cats in France.” This tiny difference, when compared to the millions of searches, makes a significant mathematical difference.
What Does this Mean for the Copywriter?
You may think that ignoring the use of stop words in search engines altogether may be the best solution. But it’s not. In fact, if you are the Search Engine Optimizer type who eschews SEO stop Words entirely, you will likely be doing yourself a disservice. The key, therefore, is to know when to use stop words in your content, when not to use them, and how to use them. Get this part right, and you will be several steps ahead of your competitors in this battle for online supremacy.
Where to Use/Not to Use SEO Stop Words
As a copywriter, taking a more blanket approach when using stop words isn’t always helpful. If anything, it just encourages false binaries. Often, this can leave you inflexible to deliver high-quality content. Generally, there is a right and a wrong time to use SEO stop words. The trick is to know when to use them and when not to use them.
Fortunately, there are several online SEO writing services that you can now use to help do this work for you. Scriptmillers.com is one such service that has a long-standing reputation for helping clients with their SEO woes. Script Millers has a team of expert writers, consultants, and content managers who strive to deliver nothing but the best SEO writing service across the world.
Don’t know when to use (not to use) SEO stop Words in your posts? Try Scriptmillers.com’s SEO writing services today for the best SEO writing experience.
Stop Words in Title Pages
The Page <title> tags are where the writer has the most flexibility when creating content. There are three different contexts that every publisher must consider. These include:
How the Actual Title is Viewed In-Browser
Often, this section isn’t too important. Most users focus more on the content in that Page than that tiny snippet in the browser’s tab.
A Meta-Title Viewed from Scratch
This is what users see in the SERP, which makes it much more important. Don’t rely on this alone, however, since Google sometimes decides their own excerpts for SERP.
A Signifier for SEO Rankings
It’s vital that you still keep this optimized with your key phrases. Remember to place your keywords in the right places. Still, it’s important that you keep the above in mind as you optimize your title page.
SEO Stop Words in URLs
As a content publisher, you probably already know that article URLs have different considerations compared to other elements. The relationship of URLs with the overall structure of the website is crucial. However, you still have two things to consider here as well:
Is the URL SEO-Friendly?
Does the URL include any keywords? Is it as short as possible or too short or too long? Does the URL structure look logical?
Is the URL User-Friendly?
Does the URL make logical sense? Can the user easily read and understand it? Would the user struggle to recall it from memory or type it out?
These are just some of the questions that you must ask yourself when coming up with the best URL for your website. For the most part, you can achieve both goals by being minimalistic and avoiding the use of stop words in your URLs.
Stop Words in Descriptions
Google has always stated publicly that the description, or meta tag, isn’t a ranking factor. But that doesn’t make it any less relevant. You should, therefore, focus more on the human factor when writing descriptions. Remember to be as organic as you can while still advertising your services. Do this right, and you will have a stream of your target audience visiting your website every day.
Sure, there are also exceptions to using SEO stop Words. In some cases, especially with proper nouns, most search engines won’t ignore stop words. One great stop word example is the word “The.” So many things have “The” as part of their name. For instance, if you run a Google search for “Matrix” and “The Matrix,” you will get two totally different sets of results.
One is a math concept, while the other is an epic action movie. The word “The” is the stop word in this case and is what brings the difference in these two search results. In Google’s search results, the algorithm considers the stop word since, without it, the meaning of the word being searched would be completely different. It’s as simple as that, really.
The same is also true for several other search terms. Ensure, therefore, that you know what you are doing when cutting up stop words from your blog titles. The last thing you ever want to do is to damage your brand identity and search presence by cutting SEO stop Words.
Quick Review – How to Use SEO Stop Words
- In titles – remember to use them lightly to write more organically
- In descriptions – use them to produce more informative, captivating sentences. Also, remember to punctuate intelligently so as to keep your character counts as low as possible
- In URLs – don’t use them entirely. Get rid of any stop words here
- Exceptions – know your proper nouns. The stop word stays if it’s part of your brand name.
With this knowledge in hand, you will be better equipped to create more optimized, organic content that’s appealing to both search engines and human eyes.
SEO Content Writing Tips: Using Keywords Correctly
The main purpose of optimizing your blogs for SEO is to help your articles get found more organically by search engines. Ideally, it doesn’t matter even if you write the most amazing articles in the whole world. If your work isn’t showing up on search engines, then you will be missing out on your paper’s full potential. Writers who invest time and effort into creating the best content always aim for it to be seen by users. You want your content to be successful and rank high in search engines. But even that requires some work.
These SEO content writing tips and guidelines should illustrate how you can use keywords to maximize your content exposure on SERPs.
Focus Your Content Around One Primary Keyword Phrase
The best practice when writing SEO content is always to focus your posts around one keyword phrase. Focusing your blog on a single primary keyword helps the writer to write a much more focused blog post about one that specific topic/idea. Using one primary keyword in your posts prevents you from performing a circus act while writing.
Not only is this guideline always helpful to the content creator, but it also helps the reader to understand the main point of what you are presenting in your writing. It also helps to make your content much more relevant to what users are searching for online.
Insert Related Keyword Phrases
Also known as secondary keywords, these keyword phrases should always be closely related to your primary keyword. This makes inserting them into your content doesn’t change the main focus of your article. Rather, it reinforces your primary keyword’s focus throughout the entire content.
Use Keywords in Headers
After establishing your primary and secondary keywords, your next step is to utilize those keyword phrases in your headers. When used appropriately, headers signify to both search engines and readers that the content in them is essential for navigating the article. Headers also have a different HTML tag than the rest of the content. This makes them an easier indicator for search engines to notify importance.
As such, it’s important and helpful that you always include your primary keywords in one or two headers of your article.
Use Keywords Naturally in Your Content
The word “natural” is just something that you must have in mind when implementing SEO in your writing. SEO can either read naturally and flow excellently, which is something that all readers want. And your primary objective is always to impress your readers. You, therefore, don’t want to force your keywords into your blog to the point that it discourages the reader from reading paper.
Don’t Keyword Stuff
Keyword stuffing is just greedy and can ultimately be uncomfortable for both the search engine and the reader. Stuffing keywords is an old SEO practice that writers used to shamelessly put the target keywords in their content like a million times. Keyword stuffing is always easy to stop, even easier to hate.
Are You Looking for an Online SEO Writing Service?
Scriptmillers.com ranks as the best SEO writing service in the world right now. The company has a reputation for creating the best SEO content for all niches. If you have issues with SEO stop Words, how to use them, when to use them, or when not to use them, Script Millers has got you covered.
You can now rest assured that your blogs are being written by the best online SEO writing service and writers in the industry. Script Millers delivers on its promise of providing the best content that’s optimized for the search engines.
Using SEO stop Words in your content will not affect your ranking in the search engine. However, using it with your keywords will dilute the value of your keywords and reduce your website rank as well. Ensure, therefore, that you use SEO stop Words wisely even as you write your best blog post.