An Excellent Guide to Optimizing SEO URL In 2020

Generally, URL optimization for SEO is crucial for both user experience and search engines. A convincing URL factors many variables that help in search results decision-making process. Moreover, it describes your web page to potential visitors and search engines. It should be well-structured, accurate, and enticing enough to attract more clicks. For that reason, you should prepare with tips and steps to optimize your content URL.

URL optimization for SEO

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Here is an ultimate guide to creating the ideal and SEO friendly URLs. The lead covers essential steps and tips on URL optimization for SEO, making your URL SEO friendly. Besides, it highlights the best structure you can use to create a convincing URL. It also explains three significant reasons why URLs matter in search engine optimization.

11 Amazing Steps in URL Optimization for SEO

Customers and Google often check URLs for all websites. URLs are merely the first impression of your page content. Moreover, they are essential in building site hierarchy, passing equity using your domain, and directing readers to their desired destinations.

It is challenging to create a concise URL if you do not plan. You can quickly end up with continuous redirect loops. Your site visitors and Google won’t appreciate those. Therefore, you should get it right. Here is a set of steps and rules to get the most out of URLs, setting your site for potential SEO success.

Describe Your Web Content

By reading a webpage URL, the target audience should be able to make an accurate guess of what you’re about to discuss. You want the reader to click, read, comment, and share your website post. To achieve this, make sure you include accurate phrases or terms that relate to your page content. Sure, these terms will help describe your content with no hesitation.

Ensure Your URL Embraces the Target Keywords

Do you need your content to attract more clicks, shares, and comments? Then it is best if you practice optimizing your web page around one primary keyword. Moreover, the keyword should also appear in the URL. URL optimization for SEO For instance, you can insert it at the beginning of your URL. Keep in mind that most search engine visitors do not give utmost attention to words at the end of a URL address.

Although you should include keywords in the URL, it does not mean you’ll have to overuse them to achieve your marketing goals. Search engines can quickly realize keyword stuffing, drawing penalties to your website, and for sure, you do not want that.

However, before you craft an SEO friendly URL, you ought to identify a suitable keyword for your webpage. Make sure you select a phrase or keyword that is related to your topic, with top search popularity and has a low contest in search. For instance, you can use Alexa’s Keyword Difficulty Tool to identify keywords that fit this kind of criterion. The tool selects the suitable keywords depending on competitive power score, popularity, and relevance.

Consider Hyphens

Hyphens are also crucial in URL optimization for SEO qualities as they separate words increasing user readability. For example, Google prefers using hyphens instead of underscores. Therefore, make sure you use the standard way of separating phrases for a convincing webpage URL.

Use the Lowercase

Capital letters won’t boost the number of clicks your website content attracts. Using uppercase in your URL can easily confuse the search engines leading to duplicate URLs. Moreover, this may result in a significant loss of your page overall rank.

Keep It Short

Since URLs are the first impression of your webpage, always try as much as possible to be brief, sweet, and descriptive. Besides, a short URL is much easier to type and read. Make sure you choose your words carefully. The fewer the phrases, the more it attracts readers from search engine spiders. A standard length should be less than a hundred characters. Still, you ought to avoid similar words in your URL. They all result in keyword stuffing, which lowers search rankings.

Consider Static URLs

Furthermore, URL optimization for SEO requires you to use static, non-changeable URLs. Static URLs are the addresses that remain constant with every page load. Try as much as possible to avoid additional parameters, the standard features of dynamic URLs. Sure, this makes things easier for both the search engine and users.

However, it does not mean you cannot include extra parameters that help with track marketing data. But don’t use hard-coding forceful URLs directly into your website. They will only make your URL longer, ugly, and confusing to users.

Pay Attention to Sub-Domains

Search engines can easily confuse or treat sub-domains as a separate entity from the main domain. As a result, this can affect multiple elements of SEO, including trust value and link building. Therefore, you should be careful with sub-domains. Unless you have a specific motive, use subfolders as an alternative.

Limit Folders

Your URL structure should not contain unnecessary folders. Ensure you use the right amount of characters and folders. Besides, flatter website URL structures are the best.

Avoid Dates

Not long ago, CMS’s such as Word Press included edition years in their URLs. Well, this is less common with URL optimization for SEO in 2020. If you want your website content to rank high, make sure you don’t write dates in your URL. They make your URLs longer and annoying to read. woman browsing on her laptop

 Moreover, dates bring about some challenges whenever you need to update your website content. For example, let’s say you wrote a list of the best techno apps for 2018, and in October 2020, you want to update the page. Then you will end up creating a super confusing URL hence affecting your site rank.

Link Your URL to the Page Title

Confirm whether your URL structure connects to the page title. You don’t have to write the exact phrases, but make sure your reader understands the link between the two. After all, you do not want the reader to misinterpret your website content.

Include Keyword Modifiers

You can also use keyword modifiers to bring in the sense to your URL slug while keeping it descriptive. These are the related words that add value to your URL. Besides, you can consider the organic keywords report to find suitable modifiers.

Tips To Make Your URL Structure SEO Friendly

A well-organized SEO friendly URL is concise, clean, easy to share, optimized for search engine results, and provides the best user experience. Moreover, a good URL structure helps your website page rank higher on search engine results pages. Below are useful tips in URL optimization for SEO purposes.

Come Up With a Sound Structure for the Future

One of the biggest challenges you’ll face when defining URL hierarchy is ensuring you choose a slug that will suit your future purpose. Some websites end up with different paths and subdomains to meet similar prospects. Well, this is poor in terms of user perspective and might also confuse Google search engine. For that reason, you should lay out your URL structure early in advance. Although it will rarely be flawless, the more you plan, the fewer blunders you’ll have to undo. URL optimization for SEO

Avoid Unnecessary Characters and Words

As a rule of URL optimization for SEO, make sure the user can easily understand your page by looking at the URL. In other words, you don’t have to include lots of conjunctions and prepositions to attract clicks. For instance, words like “the” or “and” are distractions, so there is no need to use them in your URL structure. Keep in mind that Google tends to derive all the meaning of these short words, which may confuse. Moreover, avoid keyword repetition as much as possible. They only make your URL structure spammy.

Minimize Forceful URL Strings

Well, this one can be tricky to avoid depending on your content control system. Most e-commerce websites and platforms spit out character strings, meeting SEO qualities. Make sure you minimize these dynamic URL strings as they are a bit ugly and also against the rules.

As stated earlier, all you need is static URLs that include descriptive keywords and a logical file structure. Besides, static URLs are more user-friendly. To achieve this, you can use rewrite rules or ask Google to eliminate specific URL parameters. Likewise, you can check whether your site management system allows you to replace URLs with additional factors, shorter equal parts.

Merge Different Versions of Your Website

Generally, there are two primary versions of your domain filed in search engines, the non-www, and the www versions. Some of your backlinks might point to the non-www version, while others could be going to the www. To merge all the texts for SEO, you ought to establish the link between the two. For instance, you can do this using canonical tags, via the 301 redirects or in Google Search Console. URL optimization for SEO

Use Canonical Tags Correctly

In general, Canonical tags are a helpful piece of coding that comes out if you have several versions on the same page. They help Google know which one you prefer over the other. Remember, you should use canonical tags only to help search engines choose your canonical URL.

 These tags are equally useful for any website, but they are more potent for online retailers and marketers. You can use them in your URL to detect duplicates of a particular page. However, if you don’t use the tags correctly, they may dilute the strength of content ranking signals.

What Is The Best URL Structure?

A well-structured URL consists of the protocol, domain name, the top-level domain (TLD), subfolders, and the slug.


The order’s primary purpose is to show how a browser should reclaim information about a particular source. Besides, the web standard uses Http or https where the “s” stands for secure.

Domain Name

The domain name is also known as the hostname. It is the human-readable name of a particular location where you can find a resource. In most cases, it is the website.

Top-Level Domain

The top-level domain (TLD) works best as a suitable category for websites. For example, they may include phrases like “.gov” for official sites, “.edu” for educational web pages, and “.com.”

Subfolders and Path

URLs also contain specific sub-folders on a particular website, parameters stored in the URL, and trails, or anchors. They all allow your visitors to jump to the exact point in the resource.

Why URLs Matter In SEO

There are three significant reasons why URLs matter in search engine:

Improves User Experience

As stated earlier, well-structured and SEO-friendly URLs provide both search engines and visitors with a basic understanding of your page. In other words, this is the indicator as it accurately describes the webpage destination. Since you want to attract more clicks and comments to your website, ensure the visitors can guess the site content via the URL. For example, if your page guides visitors to create a great URL, use- (

Used In Rankings

Although URLs are merely a minor ranking factor, search engines use them to determine a specific webpage or resource related to a search question. Moreover, the keywords included in a URL can also work as a ranking factor. If you want your webpage to rank higher and attract more click, make sure you create a convincing URL.


URLs can also act as anchor text, especially when you copy and paste as links in blogs, social media networks, forums, and other online sites. Therefore, you should optimize your URL, providing the users with a better idea of what they’ll get by clicking your link. Sure, this will help gather more clicks and comments.


 At this point, you have an ideal approach and tips in URL optimization for SEO in 2020. Although it does not pay to use much of your time creating SEO-friendly URLs, for sure, taking a logical approach and practices makes sense. Moreover, the process becomes simple once you’ve done it several times.

Furthermore, even with the help of these tips, you might encounter some challenges. If that’s so, reach out to Script Millers – the best SEO article writing service. You can also visit for more information and guidance in URL optimization for SEO.

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