With the increased use of online platforms, search engines are always advancing on their techniques of ranking different sites. SEO has become one of the most commonly used content creators’ strategies to ensure that their content ranks higher on search engines. Writing SEO friendly content has particularly helped most content creators make their content rank highly on search engines. Thus, Scriptmillers.com has provided 10 guidelines for writing SEO friendly content that will make your site rank higher on search engines.
Writing SEO friendly content is undoubtedly one of the most effective marketing strategies on online platforms. However, creating content that is SEO friendly takes effort and time, but the results are always appealing. Scriptmillers.com offers the best SEO writing services to SEO content creators. Script Millers’s long term exposure in SEO content creation has endowed them with unique skills to help other content creators rank highly on search engines. Thus, we have provided a list of 10 most effective ways of increasing web traffic by writing SEO friendly content.
What is SEO and Types of SEO?
SEO (Search Engine Optimization) is an online marketing strategy or technique used by SEO content writers to make their content more visible on search engines such as Google, Bing, and Baidu. With SEO strategies put in place, your web page or blog content is likely to rank higher, making it more visible on the search engines. Generally, SEO friendly content increases the organic traffic into your website, making SEO the most effective online marketing strategy. So, what is SEO friendly content writing? SEO friendly content writing refers to creating content that increases the ability of search engines to crawl on a page and determine the relevance and efficiency of the content for proper indexing.
Before delving into the guidelines for writing SEO friendly content, it would be advisable to look at the different SEO strategies. There are three different types of SEO strategies, including:
On-page SEO refers to the strategies of increasing the ranking of your page by using the content available on the web page. Typically, on-page SEO relates to the strategies that help increase the visibility of a single page on a website. With these strategies, search engines can easily understand the contents or subject matter of the page to determine the relevance of the page to users. On-page SEO includes the following strategies:
- Keyword research: The first step towards an on-page SEO strategy is by searching the right keywords for your content. Keyword research will enable you to find the best keywords for your content. These keywords should be relevant and popular to make the page more relevant.
- Content creation: Ensure that you are keen on your page’s type of content to make it relevant to your audience. Relevant content increases the page’s traffic since your target audience can relate to what you have to provide on your page.
- Keyword optimization: Finding the right keywords alone does not end the on-page SEO page strategies. It is equally important to ensure that you use the target keyword in appropriate places within your content, including the Meta tag SEO, to increase your page’s visibility.
Scriptmillers.com advises SEO content writers to always use on-page SEO checkers to determine how well they have done the on-page SEO strategy. These checkers make a full review of the content to verify whether you have fully optimized your target keyword. Ensure that you use these tools when writing SEO friendly content. SEO writing for beginners recommends using on-page SEO as the first strategy in creating SEO friendly content.
Technical SEO strategies refer to strategies that do not relate directly to the content provided on the web page but equally increase the page’s visibility. Technical SEO includes the strategies put forward to increase the site foundation and backend structure. Typically, technical SEO improves your site’s readability, which consequently helps search engines to crawl on the site and understand it. Technical SEO helps increase user experience on the site, making search engines recognize the site as relevant to users. Good user experience on the site affects the engagement rates and the overall traffic. The following includes the factors to consider when implementing technical SEO strategies:
- Speed of the site
- Security of the site
- The architecture of the site
- Crawl ability
- Structured data
Just like the on-page SEO, it is also important to check on the affectivity of the technical SEO strategies using SEO tools. An SEO audit tool gives you a breakdown of the status of the technical elements on your site. Apart from writing SEO friendly content, always check on your site’s structure to increase the visibility on your web page on search engines.
Off-page SEO strategies are important is strengthening the relationship and influence of your website to other sites. Off-page SEO includes strategies to increase the website’s authority and reputation on search engines. Technically, off-page SEO strategies help search engines recognize the page as the website is reliable, reputable, and trustworthy. Off-page SEO mainly includes backlinks to your site, which gains trust signals to the site’s contents. A Competitor Backlink Checker will help you identify how many links point to your competitor sites. With this competitive analysis, it would be easier to get ideas on creating links to the same sites.
10 Guidelines for Writing SEO Friendly Content
Our guidelines on writing SEO friendly content will help your site rank higher on search engines and gent more web traffic. So, how do I make my content SEO friendly? Read on to find out how.
Keyword optimization is one of the major on-page SEO strategies when writing SEO friendly content. One might ask, what are SEO keywords? SEO keywords are word phrases that increase the visibility of your site concerning a particular subject matter. Keywords play a very important role in increasing the web traffic of the page. First, before you optimize the target keyword, you would have to conduct keyword research. Keyword research will help you find the right keywords to make your site dominate the search results of related search queries.
How Do I Find SEO Keywords?
According to SEO experts in Script Millers, there are various ways to determine the best keywords for writing SEO friendly content. Among the most popular strategies include the following:
- Using keyword tools such as Google Keyword Planner, SE Ranking Keyword Suggestion tool, and Answer The Public would help you identify the best possible keywords.
- Use a primary keyword to find related searches on search engines, i.e., Google, to determine what most users search for in relation to your content. The related searches provided by search engines helps to determine the intent of users in the search queries.
- The Google Autocomplete will provide you with relevant suggestions that will give you an insight into how users search for a particular subject matter. The SE Ranking Keyword Suggestion tool will give you suggestions based on how most people input their searches.
- Check on other competitor sites and figure out the keywords that make their content more visible while writing SEO friendly content.
Factors to Consider When Conducting a Keyword Search
Writing SEO friendly content would drive you into searching for the best possible keywords for your content. Here are the factors to consider when searching for effective keywords:
- The volume or number of searches for a certain keyword related to your content within a specific time frame
- Ensure that you fully understand and recognize the searcher intent behind the target keywords you intend on using
- Ensure you get keywords that create competitive content with the readily available results on the search engines
- Put your center of attention on long-tail keywords. As much as long-tail keywords might exhibit low search volume, they are likely to rank higher on the SERPs. Most people tend to use long-tail keywords when they intend to get exhaustive information on a certain topic.
How to Effectively Optimize the Target Keywords
Once you have the right keywords for your content, you must know where to place them while writing SEO friendly content.
Ensure you include the primary keyword in the following areas:
- The title of your content
- The first two paragraphs of your content
- The URL
- Meta description
- Within the content, especially in the header tags
- Image names
- Alt tags for the images
However, as you use keywords in writing SEO friendly content, ensure that you do not overcrowd the keywords. Over-using keywords will affect your content’s readability, which could greatly reduce the visibility of your web page. Ensure that you include the keywords naturally throughout the content without seeming too obvious about it. A keyword density tool could help you in checking the density of the keywords used in your content. Typically, You should always aim at 1-3% keyword density while creating your content.
Check on The Structure of Your Content.
Checking on the structure of your content is very important while writing SEO friendly content. Experts in SEO content development recommend that content creators use a solid structure as one of the SEO content best practices. First, as you write your content, ensure that you recognize the main part of the post or blog before dividing it into several sections that would make it easier for your audience to understand. Ensure that you introduce different ideas in different sections to make your audience relate to the content and find it relevant. The SEO content structure gives you a chance to organize and plan your ideas in the best way possible.
Write Compelling Titles
The title of your SEO content should reflect on the relevance of the content. The title depicts the purpose as well as the friendliness of the content to users. A descriptive, compelling, and catchy title helps your audience determine your content and what they might achieve at the end of your content. Optimizing your titles increases the visibility of your site, making the site rank higher in search engines. SEO content writing tips indicate that you can optimize your content’s title by using the following strategies:
- Use the primary keywords at the beginning of the title
- As you write the title of your content, ensure that you keep the number of characters under 60. Usually, Google presents the first 60 characters in the search results.
- Ensure that the title provides a description of what your content is all about
Tools such as Co-Schedule can help you determine your title’s relevance in relation to writing SEO friendly content. This tool will provide an analysis of your title’s grammar, length, and readability. An extra tip for SEO content ideas on titles is that you could use emotional modifiers to attract your audience. Emotional modifiers include ‘how to,’ ‘best,’ ‘surprising,’ and so on.
Using compelling heading tags in the subsections within your content can greatly increase the readability of your content. Using header tags in the hierarchical model helps search engines understand the contents and the organization of your content. The main title of the content should bear the H1 tag and also include the primary keyword. The content’s main sections should bear the H2 tags while the subsections should include the H3 and so forth.
Create Relevant and High-Quality Content
The best way to attract people to read your content is by providing relevant and high-quality material. This way, your visitors will likely revisit your site or even refer others to visit your site. Consequently, the increased number of visitors on your web page or website would increase your website’s organic traffic. As such, you must ensure that the content provided on your page is sufficient to provide your audience with enough information on the subject matter.
Optimize the Visual Elements on Your Site
Using visual elements such as images would make your content more interesting to your audience. Normally, interesting contents with good use of images get most shares as compared to sloppy content. Most users are likely to relate to web content that uses more relevant images than those that do not.
A major strategy image optimization is adding the primary keyword to the image files and providing the alt tags. Ensure that you check on the size of the since images that are too large will increase the page’s loading time. Ensure that your images are small enough with the quality and visibility in place. Most image editors help in creating sizeable images while still maintaining their visibility and quality. Always ensure that you maintain the quality of the image while resizing it.
Include Relevant Links
Including relevant links to your content is a great way of increasing web traffic while writing SEO friendly content. Generally, links provide a means of exploring the topic without losing focus n the content’s main idea. Typically, internal links help your visitors find additional reading material without leaving your site. Internal links help users to understand the relevance and interconnection of your current post with older content.
Using external links on your content also builds trust and increases the reliability of your content. Additionally, ensure that you use a descriptive anchor text on any link to help your readers understand the links’ relevance. As you use the links, ensure that you do not overuse internal and external links throughout the content.
Check on the Content Length.
While writing SEO friendly content, always ensure that you check on the content length. In recent times, Google has shown the priority of longer content to shorter content. Therefore, it becomes only natural that making your content longer would increase the web traffic on your page. Longer content would mean that your audience would find enough information on the subject matter. In addition to this, longer content gives you a wider scope to use the keywords effectively. Remember, keyword optimization is among the major strategies on how to optimize content for SEO. Furthermore, search engines take a record of time taken on a site. As such, sites with longer on-site time are likely to rank higher than those with a shorter time.
Make Your Content Mobile-Friendly
Recent studies on the use of online materials reveal that most users access the internet through mobile gadgets. Therefore, to increase web traffic to your page, ensure that you make your blog mobile-friendly, meaning it can be easily accessible through mobile devices. Google is currently ranking all sites that are mobile-friendly higher than those that are non-mobile-friendly. Generally, your web design should be flexible and easy to use on all kinds of devices.
Update Your Content Regularly.
Creating high-quality SEO content is not enough for the continued increase in web traffic. Site contents need regular updates. Generally, Google prefers fresher content to older content and normally ranks fresher content higher than older content. Updating your content also helps you re-edit and re-do your content while making necessary amendments such as correcting broken links. Content updates also allow you to inform your customers of any changes regarding your product and service delivery.
Make Your Content Shareable.
Now that you have managed to make your content more SEO friendly, you should make it shareable. Even if the content is interesting, relevant, and content-rich, it would be of great benefit to make it shareable among users. The most effective way of making your content shareable is by adding buttons that link to social media platforms. This way, your visitors can easily share your content, increasing the organic traffic to your page.
Creating and writing SEO friendly content might seem difficult by with the right guidelines; it becomes as SEO as ABC. SEO is a marketing strategy that is very beneficial to any webpage. This guide on writing SEO friendly content by Script Millers will be of great help towards creating content with more visitors, leads, and shares. In case you are still experiencing difficulties in writing SEO friendly content, do not hesitate to contact Scriptmillers.com for the best SEO writing services. Our SEO experts at Script Millers will help your content rank highly on search engines.